Mattel's biggest selling toy this year is....

[willywonka666]

a plastic cell phone case?

“The top two guys, Mattel and Hasbro, they are terrified,” Sean McGowan, managing director of equity research at Needham & Company, told the Financial Times. “They should be terrified, but the official party line is they’re not terrified.”

These anxieties are compounded by the fact that Mattel’s top-selling product this year isn’t any kind of traditional toy, but a plastic cellphone case. And as the Financial Times notes, tablets aren’t just something that children use every now and then out of boredom, since “the amount of time children are spending with technology devices has skyrocketed” because they can “watch free content online and play free video games for hours on end.”

This is sad

[andrew8798]

Also doesn't help that most toys are high as hell these days

[jagilki]

Woody and Buzz are stoned?

[Rumble McSkirmish]

Mattel and Hasbro aren't that worried because chances are the kids are more than likely using their digital devices to download games, apps and videos based on their various toy properties.

[Legion]

Kids still like toys. This is one of those 'the end is nigh, let's worry everyone more' financial reports

[The Ichi]

I now want a Toy Story 4 just for a talking cellphone case character.

[Bang Bang Bart]

Dec 26, 2012 8:55:38 GMT -5 Rumble McSkirmish said:

Mattel and Hasbro aren't that worried because chances are the kids are more than likely using their digital devices to download games, apps and videos based on their various toy properties.

Let's not forget that Mattel has a line of toys that works directly with iPads for added play.

[Koda, Master Crunchyroller]

This doom saying for toys is reminding me a lot of how mobile devices and tablets are supposed to be the downfall of gaming consoles.

[AFN: Judge Shred]

Dec 26, 2012 12:44:01 GMT -5 Koda, Master Crunchyroller said:

This doom saying for toys is reminding me a lot of how mobile devices and tablets are supposed to be the downfall of gaming consoles.

Considering the spike in toy prices though, I can see it. I stopped collecting Marvel stuff when a legends figure went from 7.99 to 14.99 almost overnight, and they use cheaper plastic too.