The Brimstone gimmick has evolved over the years. Brimstone credits his favorite wrestling icons, "Undertaker, Shawn Michaels, and Ultimate Warrior," as the inspiration for the backbone of the character. In the beginning, he states that the evolution of Brimstone came from a mixture of all three unique qualities in what he claims are, “darkness, charisma, and pure insanity.” Aside from looking for a name that would be, “memorable and marketable”, he is unsure of the actual reason why he chose the name itself. As he says, “I just loved it and figured I could be a cool demonic character!” The gimmick began simply as Brimstone played the big man role. He felt that his original look was far less than intimidating than his current image. Brimstone was originally clean-shaven and wore wrestling sneakers and a black singlet adorned with airbrushed flames. Brimstone says, “I was no more than a wrestler that claimed to be from Hell.”
As Brimstone grew into the character, the persona began to develop along with the look. He took on more of a gothic look and incorporated his custom boots. He modeled his character to become fiercer and his attitude to become rougher. Brimstone became less of a man and more of a monster in the ring, and in his interviews he became grittier and raw. Aside from his size, his look made Brimstone a focal point in a match and solidified him as a fan favorite in different promotions, which promoters loved. Although Brimstone is a “heel”, he claims to be a “tweener” or “anti-hero” and is normally made into a “face” by the fans (similar to Demolition, Road Warriors, Steve Austin). In the ring, Brimstone the character is a, "dark entity that embodies destruction. Brimstone is a no nonsense character who will normally go out and dominate a match." Brimstone states, "I'm the kind of character now who is an unstoppable force in the ring where I'll go in and I'll clean house."