Post by Sephiroth on Dec 22, 2017 15:49:42 GMT -5
Problem with Vince is that instead of building upon the core bodybuilding audience, he pissed those people off and in turn killed off what should and could have been a solid fan base to support the product. Once you lose your loyal audience you have little hope of succeeding.
I compare it to Impact Wrestling. The core wrestling audience has already moved on from Impact. Now, no matter how well Impact is booked they will have trouble drawing a solid crowd.
You have to have a hardcore audience to build a base and then you can try and attract the casual audience.
In its own way bodybuilding is already mainstream-the mere commonality of lifting weights for fitness is proof of that. And in their own way Arnold and Weider were to bodybuilding what Vince and Hogan where to wrestling. So from that angle I can probably see where Vince thought he could take it to a whole new level-but failed to appreciate the differences. And Arnold in his prime as a muscle champion would have fit in wrestling without a doubt-he had that charisma, drive, and he played his public persona to the hilt. But I also think Vince failed to appreciate that bodybuilding is, in some way, a competitive sport rather than sports entertainment, and that diluting that element was bound to negate the audience appeal. And for its niche status bodybuilding is a hugely profitable industry-but that is not simply based off the spectacle of big, oily, muscely guys posing;its off fitness products, publications, and supplements. And, as I stated above, Vince tried to break into that market and achieve over night what it took Weider and some others decades to achieve. In the 70’s, 80’s, and through the 90’s there was no bigger marketer of barbells, weight benches, and protein powders than the name Weider. You just can’t match that kind of market share no matter how ambitious you are, at least not that easily.