Forbes' Most Influential Chief Marketing Officers

[Bo Rida]

WTF? Two years in a row with some of their worst/scummiest actions highlighted as strengths?

[Oh Cry Me a Screwball]

I love how Forbes flaunts the success of WWE's pandemic policies, while in reality, outbreaks within talent seemed to happen on a monthly basis before the vaccine was widely available, with the Performance Center/NXT being infested with active plague rats like Drake Wuertz and Brian James.

[eJm]

Oct 27, 2021 4:39:50 GMT -5 Oh Cry Me a Screwball said:

I love how Forbes flaunts the success of WWE's pandemic policies, while in reality, outbreaks within talent seemed to happen on a monthly basis before the vaccine was widely available, with the Performance Center/NXT being infested with active plague rats like Drake Wuertz and Brian James.

Yeah, that was a nice bit of spin there.

Also ignoring the fact they stalled with the Florida Government about who was going to cancel WrestleMania, a discussion that came down to pay because of course it did.

[The Dark Order Inferno]

No doubt written by Stephanie's PR team, same as last year. In 2-3 years time, articles like this will be a lot easier for the world to find than anything covering Drake Wuertz and WWE's antimask avengers because of Forbes far wider reach than wrestling sites and local journalism in Florida. It's about trying to rewrite history as 'Stephanie was the good gal actually', burying the bad in puff pieces and clips of her on talk shows being the charity loving girlboss.

[Gremlin]

CBO was easy. The bitch was inventing the Women’s Revolution. Probably won't even give her credit for it.

[fortknox]

Geez, it makes you wonder what WWE will have to do to get Stephanie the #1 spot.

[eJm]

Oct 27, 2021 10:43:27 GMT -5 fortknox said:

Geez, it makes you wonder what WWE will have to do to get Stephanie the #1 spot.

I mean, considering who is number one, the true strategy is to hope Netflix acquires WWE and replaces Bozoma Saint John with Stephanie as CMO.

The idea would be laughed out of the boardroom right away but it's worth a shot.

[jason1980s]

Oct 27, 2021 10:45:46 GMT -5 eJm said:

The idea would be laughed out of the boardroom right away but it's worth a shot.

I always wondered what actuall non "sports entertainment" CEOs and business people would think when seeing her and especially her husband in a board room given so many of the insane and disgusting things they've done on TV. Would any self respecting business person want to be in the same room with a guy who sexually assaulted a corpse, even if it was 'part of the show'? But I guess sometimes you can't have self respect if you want to make it to billionaire status...you do what you have to, SMDH.

[Deleted]

Oct 1, 2020 23:20:15 GMT -5 DrBackflipsHoffman said:

she's a big proponent of WWE Superstars growing their own brands via social media

Yeeeeaaaaahhhhhhhhh.

These Forbes lists always make me scratch my head.

[eJm]

Oct 27, 2021 11:11:36 GMT -5 jason1980s said:

Oct 27, 2021 10:45:46 GMT -5 eJm said:

The idea would be laughed out of the boardroom right away but it's worth a shot.

I always wondered what actually CEOs and business people would think when seeing her and especially her husband in a board room given so many of the insane and disgusting things they've done on TV. Would any self respecting business person want to be in the same room with a guy who sexually assaulted a corpse? But I guess sometimes you can't have self respect if you want to make it to billionaire status...you do what you have to, SMDH.

I mean, the majority have probably fired people publicly and not affected their own paychecks on a consistent basis and privately, likely did more crack off of fake corpses then most humans have seen in a lifetime. Likely on giant boats.

[fortknox]

www.wwe.com/amp/article/stephanie-mcmahon-march-of-dimes-luncheon-honor

Stephanie McMahon to be honored at 38th annual March of Dimes Luncheon

WWE Chief Brand Officer Stephanie McMahon will be honored will be honored with the Corporate Leadership at the March of Dimes Greater New York/New Jersey Market during its 38th Annual Sports Luncheon on Tuesday, November 30.

Longtime New York Rangers goaltending great Henrik Lundqvist, and 11-time Olympic medalist Allyson Felix, will be honored as the Sportsman and Sportswoman of the Year, and Kevin Warren, Commissioner of the Big Ten Conference, will also be honored with the Sports Leadership Award. The sold-out sponsor only event, which will be held at Cipriani 42nd St. after being held virtually for the first time in 2020, brings together leaders in the sports business community each year to help the March of Dimes achieve its goal of ending preventable premature births, maternal health risks and the equity gap that moms and babies experience.

Since 1984, the luncheon has raised nearly $18M to support March of Dimes. Past honorees include NFL legend Joe Namath, baseball icons Mickey Mantle and Cal Ripken, Jr., Olympic champions Simone Biles and Lindsay Vonn, NHL Hall of Famer Mark Messier, tennis luminaries Andre Agassi and Venus Williams, basketball greats Patrick Ewing and Lisa Leslie, the U.S. Women’s National Soccer Team, and many leaders of the major sports leagues and media companies. In 2020, Two-Time Super Bowl MVP, Former New York Giants Quarterback and March of Dimes NY/NJ Board of Directors Member Eli Manning was honored with the March of Dimes Champion Award.

As Chief Brand Officer, Stephanie McMahon is responsible for ensuring WWE’s global brand strength and growth across all lines of business. Stephanie oversees WWE’s Brand, Marketing, Community Relations and Pop Culture strategies as well as WWE’s Global Sales and Partnerships Division. Among her many contributions, she has been the driving force behind WWE’s Women’s Evolution, which has given female performers an equal share of the spotlight both in and out of the ring. Prior to being named Chief Brand Officer in 2013, Stephanie was Executive Vice President, Creative and was the first woman to lead WWE's Creative Writing, Digital Media, Talent Relations, Talent Brand Management and Live Events businesses. Over the years, she has been recognized by Forbes in the publication’s annual World’s Most Influential CMO list, and in 2020 she was named the world’s most influential female CMO and earned the #2 position overall. Additionally, Adweek has included Stephanie in their list of the Most Powerful Women in Sports for the past five years and previously chose her as a 2019 Brand Genius honoree.

[Slingshot Suplay]

I don't know... something about Stephanie McMahon just disgusts me.

[Limity (BLM)]

Nov 12, 2021 22:08:02 GMT -5 Slingshot Suplay said:

I don't know... something about Stephanie McMahon just disgusts me.

She radiates insincerity.

[Lizuka #BLM]

What's funny is I saw something secondhand from Meltzer that most of the budget cuts in the last round were in her department and it might be cut out entirely to be consolidated with a different one.

[polarbearpete]

Nov 12, 2021 22:32:35 GMT -5 Limity (BLM) said:

Nov 12, 2021 22:08:02 GMT -5 Slingshot Suplay said:

I don't know... something about Stephanie McMahon just disgusts me.

She radiates insincerity.

People usually only have good things to say about working with her.

[Deleted]

Nov 13, 2021 11:53:22 GMT -5 Lizuka #BLM said:

What's funny is I saw something secondhand from Meltzer that most of the budget cuts in the last round were in her department and it might be cut out entirely to be consolidated with a different one.

Just saw that as well. The pic cageside used of it had her being arrested in that one angle years ago.

[fortknox]

Nov 13, 2021 12:02:30 GMT -5 polarbearpete said:

Nov 12, 2021 22:32:35 GMT -5 Limity (BLM) said:

She radiates insincerity.

People usually only have good things to say about working with her.

www.cagesideseats.com/2011/4/27/2137216/top-ten-horror-stories-from-wwe-creative

Number 6: Feed Us, Vince!

It’s not always easy being a WWE writer, especially when you consider the fact that Vince and Stephanie are actively trying to starve them to death! Well, not really. But, all these long meetings in WWE creative are even more burdened by the fact that no refreshments or food are offered to writers. And only the McMahon’s are allowed to eat during these meetings. One former writer complained to Powerslam magazine: “It was just brutal. There was never any food provided in the writers’ room- but it wasn’t their place to feed us. You did get hungry after three hours, especially when Vince and Stephanie would have their respective assistants’ lunch and they would eat in front on us. “ Former writer Domenic Cotter also spoke to the magazine about his memories of being starving and thirsty during those long meetings: “Vince would always eat in front of us during the meetings…(He had) some sort of beef wrap with ketchup…The meetings usually ran the entire day without food.”

Moved by these stories of hunger and famine, the Cageside Seats team would like to re-assure readers that we are currently planning a telethon to raise money to buy food and water for the starving writers of WWE. Please: give generously.

Number 3: "Acting like a mark"

Stephanie McMahon has been known to reprimand long-suffering writers over this matter for years. So, how exactly do these writers qualify for the term “mark” anyway? Freaking out whenever a wrestler comes into the room? Begging headliners for an autograph whenever they come within their near vicinity? Er…no, actually. Dr Ranjan Chhibber complained to Matthew Randazzo that in 2004 Stephanie had scolded him for “Acting like a mark” when she got wind that, in the middle of a conversation with Johnny Ace, the academic had politely complimented Ace on some of his matches in All Japan. Court Bauer also recounted to Bryan Alvarez earlier this year that, during his stint with the company in 2005 and 2006, he had been dragged into Stephanie’s office and been given the dreaded “Acting like a mark” speech. What heinous infraction had Court committed? He’d used the term “Blading” during a meeting. Stephanie felt that, for a writer to use such an insider term was an incredible violation of locker room protocol. She then forced a stunned Bauer to go around every wrestler in the room and apologise for “offending” them.

Some former writers have claimed that Stephanie has mellowed out since having her children and no longer feels the need to act like the wrestling equivalent of Colonel Gaddafi to her writers. We can only hope.

bleacherreport.com/articles/38891-wwe-writer-lashes-out-against-stephanie-mcmahon-levesque

Dr. Ranjan Chhibber, a lifelong fan hired to the writing team in 2004 on the basis of his award-winning academic career, risked being tarnished with both stigmas. The mere mention of his PhD immediately troubled intellectually-inferior workers, while his unmistakable passion for the business elicited the contempt of jaded veterans.

Dr. Chhibber remembers Pat Patterson, the former wrestler and booker and long-time match lay-out ace, cutting off his introduction with a scowling, "You ain't one of those Hollywood guys (who want to ruin wrestling)?"

When Dr. Chhibber took a different tack and tried to offset his outside status by informing flattered Senior Vice President of Talent Relations John Laurinaitis that he was a fan of all his All Japan matches, Stephanie reprimanded Chhibber for "acting like a mark."

"Stephanie told me that a WWE writer didn't need to know about other types of wrestling to be successful," said Dr. Chhibber.

"She said if I let wrestlers know I had that sort of knowledge, I would across as some type of 'super-mark' and never be able to earn their respect. I felt like it was impossible to be respected: they hated you if you didn't know wrestling, and they looked down on you if you were a fan."

"Like Groucho Marx in reverse," theorized one ex-writer, "wrestlers feel like anyone who wishes to belong to their club is automatically too lame to be accepted."

And the there's writer Dan Madigan. He said he quit WWE when they were on a European tour and he had to rush home because his wife had a miscarriage and his father-in-law suddenly died. As he was attending his father-in-law's funeral, he got a call telling him to come back to Europe to attend a meeting regarding Tough Enough. He then quit the company.

[polarbearpete]

Nov 13, 2021 22:48:34 GMT -5 fortknox said:

Nov 13, 2021 12:02:30 GMT -5 polarbearpete said:

People usually only have good things to say about working with her.

www.cagesideseats.com/2011/4/27/2137216/top-ten-horror-stories-from-wwe-creative

Number 6: Feed Us, Vince!

It’s not always easy being a WWE writer, especially when you consider the fact that Vince and Stephanie are actively trying to starve them to death! Well, not really. But, all these long meetings in WWE creative are even more burdened by the fact that no refreshments or food are offered to writers. And only the McMahon’s are allowed to eat during these meetings. One former writer complained to Powerslam magazine: “It was just brutal. There was never any food provided in the writers’ room- but it wasn’t their place to feed us. You did get hungry after three hours, especially when Vince and Stephanie would have their respective assistants’ lunch and they would eat in front on us. “ Former writer Domenic Cotter also spoke to the magazine about his memories of being starving and thirsty during those long meetings: “Vince would always eat in front of us during the meetings…(He had) some sort of beef wrap with ketchup…The meetings usually ran the entire day without food.”

Moved by these stories of hunger and famine, the Cageside Seats team would like to re-assure readers that we are currently planning a telethon to raise money to buy food and water for the starving writers of WWE. Please: give generously.

Number 3: "Acting like a mark"

Stephanie McMahon has been known to reprimand long-suffering writers over this matter for years. So, how exactly do these writers qualify for the term “mark” anyway? Freaking out whenever a wrestler comes into the room? Begging headliners for an autograph whenever they come within their near vicinity? Er…no, actually. Dr Ranjan Chhibber complained to Matthew Randazzo that in 2004 Stephanie had scolded him for “Acting like a mark” when she got wind that, in the middle of a conversation with Johnny Ace, the academic had politely complimented Ace on some of his matches in All Japan. Court Bauer also recounted to Bryan Alvarez earlier this year that, during his stint with the company in 2005 and 2006, he had been dragged into Stephanie’s office and been given the dreaded “Acting like a mark” speech. What heinous infraction had Court committed? He’d used the term “Blading” during a meeting. Stephanie felt that, for a writer to use such an insider term was an incredible violation of locker room protocol. She then forced a stunned Bauer to go around every wrestler in the room and apologise for “offending” them.

Some former writers have claimed that Stephanie has mellowed out since having her children and no longer feels the need to act like the wrestling equivalent of Colonel Gaddafi to her writers. We can only hope.

bleacherreport.com/articles/38891-wwe-writer-lashes-out-against-stephanie-mcmahon-levesque

Dr. Ranjan Chhibber, a lifelong fan hired to the writing team in 2004 on the basis of his award-winning academic career, risked being tarnished with both stigmas. The mere mention of his PhD immediately troubled intellectually-inferior workers, while his unmistakable passion for the business elicited the contempt of jaded veterans.

Dr. Chhibber remembers Pat Patterson, the former wrestler and booker and long-time match lay-out ace, cutting off his introduction with a scowling, "You ain't one of those Hollywood guys (who want to ruin wrestling)?"

When Dr. Chhibber took a different tack and tried to offset his outside status by informing flattered Senior Vice President of Talent Relations John Laurinaitis that he was a fan of all his All Japan matches, Stephanie reprimanded Chhibber for "acting like a mark."

"Stephanie told me that a WWE writer didn't need to know about other types of wrestling to be successful," said Dr. Chhibber.

"She said if I let wrestlers know I had that sort of knowledge, I would across as some type of 'super-mark' and never be able to earn their respect. I felt like it was impossible to be respected: they hated you if you didn't know wrestling, and they looked down on you if you were a fan."

"Like Groucho Marx in reverse," theorized one ex-writer, "wrestlers feel like anyone who wishes to belong to their club is automatically too lame to be accepted."

And the there's writer Dan Madigan. He said he quit WWE when they were on a European tour and he had to rush home because his wife had a miscarriage and his father-in-law suddenly died. As he was attending his father-in-law's funeral, he got a call telling him to come back to Europe to attend a meeting regarding Tough Enough. He then quit the company.

Those are some tame and dated “bad” stories of her if that’s what you’re coming up with.

[fortknox]

Adweek’s 2021 Most Powerful Women in Sports: 34 Leaders Moving Athletics Forward for Everyone. Because, of course, she would be in the list.


www.adweek.com/brand-marketing/adweeks-2021-most-powerful-women-in-sports-34-leaders-moving-athletics-forward-for-everyone/

Stephanie McMahon

Chief brand officer, WWE

As pandemic restrictions began to ease, WWE exploded out of the gates. In January, McMahon was part of the team that inked a landmark streaming pact with long-standing partner NBCUniversal, giving Peacock exclusive rights to direct-to-consumer platform WWE Network. WWE also landed blue-chip brands including General Motors, Procter and Gamble’s Tide, Unilever’s Klondike and Universal Studios, and struck deals that made DraftKings the company’s first-ever free-to-play gaming partner and Snickers the presenting partner of WrestleMania for the sixth consecutive year. And when fans made their long-awaited return to WrestleMania in April, after more than a year of performances with no fans in attendance, the event brought the energy of sellout crowds and featured the first Black women to perform in the main event and a new company signature—“Then Now Forever Together”—which McMahon says was implemented “to recognize and celebrate our fans, our community and the message of inclusivity. It was important to show our fans that no matter who they are or where they come from, they belong and will always be part of the WWE family.” Next up is a partnership with Spotify’s The Ringer for an exclusive audio network and new podcast slate. —David Cohen

The last 19 months have been … “a lesson in the importance of human connection.”

[Deleted]

Nov 15, 2021 21:26:50 GMT -5 fortknox said:

Adweek’s 2021 Most Powerful Women in Sports: 34 Leaders Moving Athletics Forward for Everyone. Because, of course, she would be in the list.


www.adweek.com/brand-marketing/adweeks-2021-most-powerful-women-in-sports-34-leaders-moving-athletics-forward-for-everyone/

Stephanie McMahon

Chief brand officer, WWE

As pandemic restrictions began to ease, WWE exploded out of the gates. In January, McMahon was part of the team that inked a landmark streaming pact with long-standing partner NBCUniversal, giving Peacock exclusive rights to direct-to-consumer platform WWE Network. WWE also landed blue-chip brands including General Motors, Procter and Gamble’s Tide, Unilever’s Klondike and Universal Studios, and struck deals that made DraftKings the company’s first-ever free-to-play gaming partner and Snickers the presenting partner of WrestleMania for the sixth consecutive year. And when fans made their long-awaited return to WrestleMania in April, after more than a year of performances with no fans in attendance, the event brought the energy of sellout crowds and featured the first Black women to perform in the main event and a new company signature—“Then Now Forever Together”—which McMahon says was implemented “to recognize and celebrate our fans, our community and the message of inclusivity. It was important to show our fans that no matter who they are or where they come from, they belong and will always be part of the WWE family.” Next up is a partnership with Spotify’s The Ringer for an exclusive audio network and new podcast slate. —David Cohen

The last 19 months have been … “a lesson in the importance of human connection.”

with all due respect, human connection deez nuts