The Official Vodka of Wrestlemania XL

[YAKMAN is ICHIBAN]

WWE has signed what’s believed to be its first spirits sponsorship, a deal with Sazerac Brands’ Wheatley Vodka. Under the deal, Wheatley becomes the "Official Vodka of WrestleMania XL," which will be held the first weekend of April at Lincoln Financial Field in Philadelphia. Along with WrestleMania, WWE’s top tentpole attraction, the deal also covers a handful of other events on the wrestling circuit.

Until now, WWE generally did not do long-term "official sponsor" designations, as most brands were looking for deals in specific time periods. Under TKO, that is changing. This new deal includes live-event brand integrations on both nights of WrestleMania XL, inclusion in the event’s Kickoff Show, social/digital media executions and a sweepstakes promo.

Wheatley will also be presenting sponsor of a yet-untitled, six-part content series on WWE social/digital channels featuring WrestleMania headliner Cody "The American Nightmare" Rhodes interviewing other WWE stars. A Wheately-branded tour bus will be in the series.

www.sportsbusinessjournal.com/Articles/2024/03/06/tko-group?publicationSource=sbd&issue=7325994ae44c4fa89203f7a54a2a8602

[UN PLOMBIER NIGHTMARE #blm]

not to be confused with wrestlemania 32's, which was chugging vanilla extract straight from the bottle

[XIII]

Wheatley Vodka. Keep it on ice for when Roman pins Cody again.🤣

[Defrebel - White Pony]

Rey Mysterio in a hat that looks like a penis: SANTOS ESCOBAR IT'S GONNA BE YOU AND ME IN AN LWO WHEATLEY'S VODKA TASTE OF HAPPINESS MATCH 

[Gerard Gerard]

You hear "long-term sponsor," I hear "we need you hammered for the main event this year"

[MiLB Fan]

Pair it with an official WWE wine!

officialfan.proboards.com/thread/604359/wwe-presents-wine?page=1

[Bang Bang Bart]

WWE should've secured a deal with Cerveza Cristal.

[Nosnorb]

Mar 7, 2024 17:28:39 GMT -5 Gerard Gerard said:

You hear "long-term sponsor," I hear "we need you hammered for the main event this year"

Hit the bottle before you watch Cody bottle it!

[Perd]

It will sponsor Jimmy vs. Jey at Mania.

[Allie Kitsune]

Mar 7, 2024 15:55:16 GMT -5 UN PLOMBIER NIGHTMARE #blm said:

not to be confused with wrestlemania 32's, which was chugging vanilla extract straight from the bottle

F*** it, Vanilla Extract on the Wall.

[Stone Coke Miami Watson 🥃]

Ric Flair now wants back in all of a sudden...

[Renslayer]

They getting to the money

[Push R Truth]

Please sweet baby jebus, I hope they have Michael Cole shilling the vodka and drinking it all night.

[Allie Kitsune]

Mar 7, 2024 19:28:39 GMT -5 Push R Truth said:

Please sweet baby jebus, I hope they have Michael Cole shilling the vodka and drinking it all night.

Let commentary get absolutely BLASTED like it was the 1970s.

[Push R Truth]

Mar 7, 2024 19:37:14 GMT -5 Allie Kitsune said:

Mar 7, 2024 19:28:39 GMT -5 Push R Truth said:

Please sweet baby jebus, I hope they have Michael Cole shilling the vodka and drinking it all night.

Let commentary get absolutely BLASTED like it was the 1970s.

Ever since the network came out I've wanted an alternative live commentary that was more or less a couple vets drinking beers and talking about the show. It would likely be a trainwrek but it would be really fun for a while until somebody went too far.

[TWERKIN' MAGGLE]

For the benefit of the musical performers who don't want to be here any more than you want them to be, please reach under your seats and drink your WWE Sponsored Vodka.

[Wieners=$$$]

Mar 7, 2024 18:21:43 GMT -5 Perd said:

It will sponsor Jimmy vs. Jey at Mania.

[Wieners=$$$]

Mar 7, 2024 18:13:42 GMT -5 Nosnorb said:

Mar 7, 2024 17:28:39 GMT -5 Gerard Gerard said:

You hear "long-term sponsor," I hear "we need you hammered for the main event this year"

Hit the bottle before you watch Cody bottle it!

[King Devitt]

CM Punk should be the official face of the sponsorship.

"This ain't that non-alcoholic shit"

will be the tagline.

[FinalGwen]

So named for the Intelligence Dampening Sphere which usually runs WWE creative.