People said that when Damian Sandow "broke character" a few times. Now he's one of the most over parts of the show. Let the man find his niche.
Yeah, give him a hot valet. Or a hat. Make him yodel. Make him talk in five languages. Give him the best talker in the business. Put him in a tag team. Give him a dressing gown. Make him walk like he's shit his pants. Make him swing people.
Only one of those things worked and they took it away from him. No-one was saying Sandow was going to be main event, but they've waited years for it to happen for Cesaro and it is never going to happen.
This. They've given Cesaro chance after chance to find a niche, and it never takes. If Cesaro wasn't Claudio Castagnoli (NOT! Cesaro!), then he's on the chopping block and belongs there.