sounds more like a catchphrase than a ring name
It could be, but WWE's application makes me think that the name will be part of his gimmick. In particular, look at the part I bolded:
Word Mark NO WAY JOSE
Goods and Services IC 041. US 100 101 107. G & S:
Entertainment services, namely wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment; fan club services; organizing and staging entertainment events with wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the fields of sports entertainment
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86868289
Filing Date January 7, 2016
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) World Wrestling Entertainment, Inc. CORPORATION DELAWARE 1241 East Main Street Stamford CONNECTICUT 06902
Attorney of Record Lauren A. Dienes-Middlen
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
When WWE trademarks a catchphrase, its use is intended more for merchandise than for in-ring activities. For example:
Word Mark YOU CAN'T SEE ME
Goods and Services IC 025. US 022 039. G & S: Clothing, namely, tank tops, T-shirts, shirts, sport shirts, [ dress shirts, polo shirts, ] undershirts, sweatshirts, [ sweaters, pullovers, blouses, ] jackets, [ raincoats, overcoats, topcoats, trousers, ] pants, [ jean pants, jogging suits, exercise pants, exercise suits, ] sweatpants, shorts, underwear, boxer shorts, socks, [ clothing ties, ] pajamas, [ belts, ] gloves, Halloween and masquerade costumes, wrist bands, bandannas; footwear, namely, [ shoes, ] sneakers, [ boots, ] slippers; headwear, namely, hats, caps. FIRST USE: 20040501. FIRST USE IN COMMERCE: 20040501
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Trademark Search Facility Classification Code NOTATION SYMBOLS Notation Symbols such as Non-Latin characters,punctuation and mathematical signs,zodiac signs,prescription marks
Serial Number 78669809
Filing Date July 13, 2005
Current Basis 1A
Original Filing Basis 1B
Published for Opposition March 21, 2006
Registration Number 3331242
Registration Date November 6, 2007
Owner (REGISTRANT) World Wrestling Entertainment, Inc. CORPORATION DELAWARE 1241 East Main Street Stamford CONNECTICUT 06902
Attorney of Record Lauren A. Dienes-Middlen
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE
We'll just wait and see, I guess. Maybe No Way Jose can team up with the Redneck Reckin' Company, whatever that's going to be.
