Bret in Russo WCW

[thegame415]

So, one of Bret’s big complaints was how WWF was going away from its family friendly product. However, in late 1999, Russo comes to WCW, and Bret is suddenly cussing all the time, and other attitude style things happen.

Was it a matter of Bret just not caring anymore at this point in his career, or was his disdain with the Attitude style blown up?

[OVO 40 hunched over like he 80]

Bret said that Vince Russo should be hang in the parking lot. So yeah it wasn't a productive partnership.

[jason1980s]

Probably a matter of what he had been used to in WWF, with the more family friendly atmosphere. He hated what it had become and so much was personally affecting him in WWF. By time he went to WCW he was probably so angry in his personal life that it spilled over on the show.

[Deleted]

He wrote a column in the Calgary Sun around this time, the famous(paraphrasing) "A kid asked me the 'is it real' question and I couldn't answer. The bump on my head sure feels real enough" the style had become more physical and hardcore, more dangerous backstage skits they weren't trained for, as Russo was central to that becoming the norm.

I think that being such a departure from what made Bret great, plus it coming at a time when his private life was in turmoil was just a perfect storm of awfulness for him.

[Mozenrath]

I think swearing bothered him less than sexual content. That, and it was also a case of "well, what recourse does he have?" Going back to WWF was not an option as far as he was concerned, he didn't want to retire, and while I'm sure he could have probably gone to Japan or Mexico if he was so inclined, I don't really know if it'd have been worth his time.