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Post by Tiger Millionaire on Dec 30, 2018 11:48:48 GMT -5
www.ncbi.nlm.nih.gov/pubmed/1956102I think this pretty much says it all: "Children were more likely to report prior exposure to the Old Joe cartoon character (97.7% vs 72.2%; P less than .0001). Children were better able to identify the type of product being advertised (97.5% vs 67.0%; P less than .0001) and the the Camel cigarette brand name (93.6% vs 57.7%; P less than .0001). Children also found the Camel cigarette advertisements more appealing (P less than .0001). Camel's share of the illegal children's cigarette market segment has increased from 0.5% to 32.8%, representing sales estimated at $476 million per year."
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Post by Deleted on Dec 30, 2018 12:04:17 GMT -5
It was the cool factor, not the character. These guys smoked Marlboro reds; not once would they ever mess with that "fine Turkish blend" that was Camel.
I'm of the age where I recall it was 16 to legally buy them. (I remember this because the year I was to turn 16, they raised it to 18. Not that I'd buy them for myself, but my mom or dad would have given me 10 bucks to buy two packs for each of them. That's almost a $3 profit if I kept the change.) And there was a smoking section at schools for students, provided you had a note from a parent or guardian. (Same deal, 16 became 18. Even if you wanted to just hang around them during lunch, you needed a note.) Shoot, even before that, if you were a regular at a store and provided a note from your parents, you could get them if they knew who your parents were.
I am glad things changed in that respect.
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agent817
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Post by agent817 on Dec 30, 2018 13:22:40 GMT -5
After someone mentioned the Truth campaign, I started looking up the commercials from back in the day, including the "Rid-a-Zit" cream one, "Splode" soda, and the "Shards O Glass" popsicles. Then I found this big article about the messages some of these ads conveyed back then. Here is the link right here. scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=1040&context=etd
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Post by wildojinx on Dec 30, 2018 13:27:34 GMT -5
Dont forget "Marlboro Miles", which essentially gave you rewards for smoking tons of cigarettes (mostly clothes or camping gear).
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Sephiroth
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Post by Sephiroth on Dec 30, 2018 13:34:19 GMT -5
I really wish I knew who the advertising executive was that though they could manage to make a camel look sexy
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Post by aka Cthulhu on Dec 30, 2018 13:38:26 GMT -5
Not really related to the story, but one particular moment that sticks to my mind about underage smoking. One day, early morning, driving to work. Reach a stop light. Across the street, I saw a trio of kids... it would be generous to claim that they're even in teenage age. The kid at the middle had no shirt on, just walking around showing off a much better physique than my arthritic ass, walking around as if he owned the place while smoking a cigarette. To this day I ponder if that was just a figment of my imagination. Was certainly unsettling.
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Post by Fade is a CodyCryBaby on Dec 30, 2018 14:43:02 GMT -5
You know what’s worse? Anti-Smoking ads. I’m often tempted to go back to smoking just to spite them. Truth is funded by... Phillip Morris, the Tobacco company. It's part of the lawsuit lying about the effects of Tobacco they had to put x amount of money into anti-smoking ads. It is not fully unlikely that they are terrible on purpose. It’s sad really. I don’t know if any studies or data and research have been collected specifically on the effectiveness of the ads but I wouldn’t be surprised at all if they were counterproductive just like D.A.R.E was.
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Post by agent817 on Dec 30, 2018 18:21:26 GMT -5
They were really trying to f*** kids up in the 80s. Think about the mascots: Joe Camel, Spuds Mackenzie, and Mac Tonight. Trying to get kids to want cigarettes, beer, and fast food. And am I the only one who associates the Marlboro Man with Don Johnson? lol. Mac Tonight? I understand that he was once well-known mascot for McDonald's, but I would have gone with Ronald McDonald rather than Mac Tonight.
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Ultimo Gallos
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Post by Ultimo Gallos on Dec 30, 2018 18:25:18 GMT -5
Dont forget "Marlboro Miles", which essentially gave you rewards for smoking tons of cigarettes (mostly clothes or camping gear). Camel had Camel cash. Buddy saved them up for years. In 95 Camel had a camcorder for 5000 Camel cash,keep in mind each pack came with one camel cash. The day the catalog came out he sent for the camcorder. 14 months later he gets a letter from Camel. Saying they were out of the camcorders. But for his troubles they sent him his 5000 Camel cash and 2000 more. He used the 7000 to order lava lamps.
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Post by thirteen3 on Dec 30, 2018 18:55:19 GMT -5
They were really trying to f*** kids up in the 80s. Think about the mascots: Joe Camel, Spuds Mackenzie, and Mac Tonight. Trying to get kids to want cigarettes, beer, and fast food. And am I the only one who associates the Marlboro Man with Don Johnson? lol. Mac Tonight? I understand that he was once well-known mascot for McDonald's, but I would have gone with Ronald McDonald rather than Mac Tonight. Given that Ronald is known more internationally. Nowadays Mac Tonight is known for his...other career.
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Cranjis McBasketball☝🏻
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Post by Cranjis McBasketball☝🏻 on Dec 30, 2018 19:01:58 GMT -5
Dont forget "Marlboro Miles", which essentially gave you rewards for smoking tons of cigarettes (mostly clothes or camping gear). Camel had Camel cash. Buddy saved them up for years. In 95 Camel had a camcorder for 5000 Camel cash,keep in mind each pack came with one camel cash. The day the catalog came out he sent for the camcorder. 14 months later he gets a letter from Camel. Saying they were out of the camcorders. But for his troubles they sent him his 5000 Camel cash and 2000 more. He used the 7000 to order lava lamps. Man, I started smoking way too late.
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Post by britishbulldog on Dec 30, 2018 19:49:34 GMT -5
I started smoking before Joe camel at the age of 12. Mostly due to every one in my life smoking. I smoked camel, so when Joe camel came out I was all in. I had so much stuff. But the advertising had no hand in my decision to smoke or the brand.
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Post by Limity (BLM) on Dec 30, 2018 19:52:42 GMT -5
I started smiling before Joe camel at the age of 12. Mostly due to every one in my life smoking. I smoked camel, so when Joe camel came out I was all in. I had so much stuff. But the advertising had no hand in my decision to smoke or the brand. Thanks to autocorrect, those first two sentences are awesome. Like a dril tweet.
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Post by agent817 on Dec 31, 2018 13:26:07 GMT -5
Does anybody remember these ads?
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Post by EvenBaldobombHasAJob on Dec 31, 2018 14:04:30 GMT -5
It was the cool factor, not the character. These guys smoked Marlboro reds; not once would they ever mess with that "fine Turkish blend" that was Camel. I'm of the age where I recall it was 16 to legally buy them. (I remember this because the year I was to turn 16, they raised it to 18. Not that I'd buy them for myself, but my mom or dad would have given me 10 bucks to buy two packs for each of them. That's almost a $3 profit if I kept the change.) And there was a smoking section at schools for students, provided you had a note from a parent or guardian. (Same deal, 16 became 18. Even if you wanted to just hang around them during lunch, you needed a note.) Shoot, even before that, if you were a regular at a store and provided a note from your parents, you could get them if they knew who your parents were. I am glad things changed in that respect. The really amazing thing is you used to be able to buy 4 packs of smokes for 10$ and still have 3 bucks left over lol
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Post by Deleted on Dec 31, 2018 17:05:30 GMT -5
It was the cool factor, not the character. These guys smoked Marlboro reds; not once would they ever mess with that "fine Turkish blend" that was Camel. I'm of the age where I recall it was 16 to legally buy them. (I remember this because the year I was to turn 16, they raised it to 18. Not that I'd buy them for myself, but my mom or dad would have given me 10 bucks to buy two packs for each of them. That's almost a $3 profit if I kept the change.) And there was a smoking section at schools for students, provided you had a note from a parent or guardian. (Same deal, 16 became 18. Even if you wanted to just hang around them during lunch, you needed a note.) Shoot, even before that, if you were a regular at a store and provided a note from your parents, you could get them if they knew who your parents were. I am glad things changed in that respect. The really amazing thing is you used to be able to buy 4 packs of smokes for 10$ and still have 3 bucks left over lol 1990, if you want a year referenced.
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