ViacomCBS is considering a plan to rebrand its streaming services as Paramount+, according to a report in today’s Financial Times.
The media giant’s CBS All Access streaming app currently includes programming from Viacom and Paramount, following the merger of CBS and Viacom last year.
The FT report says the aim is to create one “super-service” to compete with the likes of Disney+ and Netflix.
Read more: ViacomCBS CEO Bakish reveals OTT plans
The renaming of CBS All Access is being considered partly because ViacomCBS management believes the CBS brand appeals mainly to an older audience, according to the FT.
Paramount+ is the name said to be top of a shortlist for the new brand, although no final decision has been made.
News of the potential rebrand comes in the same week as the death of Sumner Redstone, whose media empire includes ViacomCBS.
His daughter Shari Redstone took charge of Viacom and CBS as her father’s health declined in recent years, reuniting the companies last summer to help them compete with larger rivals such as Disney and AT&T.
Its assets include cable channels MTV and the Paramount film studio as well as the broadcast network CBS.
Last week ViacomCBS announced plans to launch a premium international streaming service, which will premiere new Showtime and CBS All Access originals, set to launch in early 2021.
How lazy. They're just taking Disney+ and shoving Paramount in there.
"We'll call it Paramount+!"
"Just like Disney+ & Apple TV+?
"Err, yeah. Okay then, what if we take the name of one of our most high profile cable channels and rebrand as Showtime Max? Or do what Comcast did and take something recognisable like a logo from our most prominent Network and we call it Eye?"
"Don't forget to remove some of our biggest film franchises after only two months because they're supposed to be on one of our rivals, and we won't do something silly like have it available through Amazon Firestick or Roku"
"One last name suggestion? What about Viabi, as in Viacom Bites?"
Post by Dagoth Ur [BLM] on Aug 15, 2020 15:36:11 GMT -5
Just rename it Paramount All Access?
But then, the problem with all these streaming services is that very few have the library depth to justify being separate from the Netflixes and Hulus of the world. Disney+ is the exception to the rule. HBO Max would've been if AT&T's implementation of it wasn't so ass-backwards.