Dynamite Viewership 3/24

[Can you afford to pay me, Gah]

I think when we see Christian in a match will help ratings. I think the bad ending of the explosion, had an effect on viewers. The shows have been good and solid in quality. People need to realize that Wrestling isn't HOT like it once was. WWE has struggled with ratings a lot as well. AEW just needs to keep putting on good shows and build good storylines. The question I have is Kenny Omega as champion. Impact ratings has fallen when he last appeared.

[flowercity]

For complete numbers and not pick and choose shows...here is the breakdown of averages each show, by month, over the winter...

december - 893k / .38 demo
january - 753k / .30 demo
february - 790k / .32 demo
march - 800k / .31 demo

My numbers were off. I was wrong on what I initially said but that’s still an 11% drop in total viewership and a 18% drop in key demo since the start to end of winter.

January had that terrible number against the Capitol Riots. AEW will never face competition like that until another election happens. If you exclude those, the January numbers turn 782k/.32 demo

The Shaq show was a big success and they deserve credit for it. Since Revolution the numbers are 756k / .30 demo.

Do with those whatever you want. You can say they mean nothing, that’s fine. I personally believe something has made the product stale to fans, or possibly Revolution did more damage than I initially thought. I think a change in scenario would inject some life into the product. Packed houses was the wrong term to use, I’m sorry for doing so, but I wish people paid more attention to the safely qualifier I attached.

I will repeat this, AEW is not in any long term trouble because of these numbers. I don’t think they mean nothing however. I want AEW to be as popular as possible. I want people to love this show I personally love. I want the causal wrestling fans I know to text me when a show is in town like they used to.

I am on an island with all this though so I will bow out for now.

[RKTaker]

Mar 25, 2021 21:50:29 GMT -5 flowercity said:

For complete numbers and not pick and choose shows...here is the breakdown of averages each show, by month, over the winter...

december - 893k / .38 demo
january - 753k / .30 demo
february - 790k / .32 demo
march - 800k / .31 demo

My numbers were off. I was wrong on what I initially said but that’s still an 11% drop in total viewership and a 18% drop in key demo since the start to end of winter.

January had that terrible number against the Capitol Riots. AEW will never face competition like that until another election happens. If you exclude those, the January numbers turn 782k/.32 demo

The Shaq show was a big success and they deserve credit for it. Since Revolution the numbers are 756k / .30 demo.

Do with those whatever you want. You can say they mean nothing, that’s fine. I personally believe something has made the product stale to fans, or possibly Revolution did more damage than I initially thought. I think a change in scenario would inject some life into the product. Packed houses was the wrong term to use, I’m sorry for doing so, but I wish people paid more attention to the safely qualifier I attached.

I will repeat this, AEW is not in any long term trouble because of these numbers. I don’t think they mean nothing however. I want AEW to be as popular as possible. I want people to love this show I personally love. I want the causal wrestling fans I know to text me when a show is in town like they used to.

I am on an island with all this though so I will bow out for now.

i think you're putting too much stock into the viewership,as long as AEW and TNT are happy with the numbers they've been getting nothing is gonna happen. like you said if the ending of Revolution did cause this much damage then there's nothing they can do to improve viewership, no packed houses, no big signing, no big shock is gonna save them at that point

["Evil Brood" Jackson Vanik]

I just don't feel like you can fairly compare with the December numbers. You had legit AEW's biggest world title match to that point, the fallout from that and Sting's first advertised appearance, and the Brodie Lee tribute show.

[Dub H]

Mar 25, 2021 22:56:49 GMT -5 "Evil Brood" Jackson Vanik said:

I just don't feel like you can compared fairly with the December numbers. You had legit AEW's biggest world title match to that point, the fallout from that and Sting's first advertised appearance, and the Brodie Lee tribute show.

As I said,you need hot storylines, you cant just blame talent.

And right now AEW is busy trying to build a lot of different people.

Omega vs Bucks seems to be going somewhere,lets see if it pulls the trigger

[Welfare Willis]

Mar 25, 2021 22:39:44 GMT -5 RKTaker said:

Mar 25, 2021 21:50:29 GMT -5 flowercity said:

For complete numbers and not pick and choose shows...here is the breakdown of averages each show, by month, over the winter...

december - 893k / .38 demo
january - 753k / .30 demo
february - 790k / .32 demo
march - 800k / .31 demo

My numbers were off. I was wrong on what I initially said but that’s still an 11% drop in total viewership and a 18% drop in key demo since the start to end of winter.

January had that terrible number against the Capitol Riots. AEW will never face competition like that until another election happens. If you exclude those, the January numbers turn 782k/.32 demo

The Shaq show was a big success and they deserve credit for it. Since Revolution the numbers are 756k / .30 demo.

Do with those whatever you want. You can say they mean nothing, that’s fine. I personally believe something has made the product stale to fans, or possibly Revolution did more damage than I initially thought. I think a change in scenario would inject some life into the product. Packed houses was the wrong term to use, I’m sorry for doing so, but I wish people paid more attention to the safely qualifier I attached.

I will repeat this, AEW is not in any long term trouble because of these numbers. I don’t think they mean nothing however. I want AEW to be as popular as possible. I want people to love this show I personally love. I want the causal wrestling fans I know to text me when a show is in town like they used to.

I am on an island with all this though so I will bow out for now.

i think you're putting too much stock into the viewership,as long as AEW and TNT are happy with the numbers they've been getting nothing is gonna happen. like you said if the ending of Revolution did cause this much damage then there's nothing they can do to improve viewership, no packed houses, no big signing, no big shock is gonna save them at that point

Yes, and that match ending was just a screw up. It sucks, but these things happen. Does it continue a history of AEW producrion issues? Yes, but I think fans can accept these hiccups because AEW has shown more of an ability to listen to hardcore fans and provide something different. Now hopefully they can grow that audience someday.


TNA could have been that alternative but Dixie Carter just had no idea what she had. Calling the audience actors or fans as (paraphrasing) 38 year old basement dwellers. Lowballing a talent like AJ Styles on his contract or relegating talent, as Bruce Prichard recalled, like plumbers doing a job that are easily replaced. It just feels like Tony Khan cares more. That's why I like AEW more. Just the feeling he, at the very least, respects talent and the fanbase.

[Venti]

Mar 25, 2021 21:40:18 GMT -5 Can you afford to pay me, Gah said:

I think when we see Christian in a match will help ratings. I think the bad ending of the explosion, had an effect on viewers. The shows have been good and solid in quality. People need to realize that Wrestling isn't HOT like it once was. WWE has struggled with ratings a lot as well. AEW just needs to keep putting on good shows and build good storylines. The question I have is Kenny Omega as champion. Impact ratings has fallen when he last appeared.

If I were them, I'd put the title on face that fans can behind.
Whether it's putting it on Page or if it's getting it back to Moxley.
Personally I'd go with Mox, because he's a guy people recognize and is believable and a great promo.

I feel like Omega is only popular with internet fans who follow Dave Meltzer, who are gonna be watching AEW anyway. And I'm not knocking that, people are allowed to enjoy whoever they like.
But, anecdotally, everyone outside of that bubble I know that has seen Kenny Omega just do not buy him as a top star.
I personally don't see him as someone who is going to attract new fans.

Obviously this is my completely non-expert opinion, so I could be wrong.

[Dr. Bolty, Disaster Enby]

Mar 25, 2021 23:14:28 GMT -5 Venti said:

Mar 25, 2021 21:40:18 GMT -5 Can you afford to pay me, Gah said:

I think when we see Christian in a match will help ratings. I think the bad ending of the explosion, had an effect on viewers. The shows have been good and solid in quality. People need to realize that Wrestling isn't HOT like it once was. WWE has struggled with ratings a lot as well. AEW just needs to keep putting on good shows and build good storylines. The question I have is Kenny Omega as champion. Impact ratings has fallen when he last appeared.

If I were them, I'd put the title on face that fans can behind.
Whether it's putting it on Page or if it's getting it back to Moxley.
Personally I'd go with Mox, because he's a guy people recognize and is believable and a great promo.

I feel like Omega is only popular with internet fans who follow Dave Meltzer, who are gonna be watching AEW anyway. And I'm not knocking that, people are allowed to enjoy whoever they like.
But, anecdotally, everyone outside of that bubble I know that has seen Kenny Omega just do not buy him as a top star.
I personally don't see him as someone who is going to attract new fans.

Obviously this is my completely non-expert opinion, so I could be wrong.

My experience is that he goes over very well with people new to wrestling. The brutal snap of a lot of his offense does a lot to sell people, and as a face, the geeky touches seemed endearing. I don't have as much experience watching heel Omega with friends, though.

The ratings suggest that Omega does just fine. His big matches have done consistently very good numbers. He doesn't really do worse than Moxley did most of the time.

[Xxcjb01xX [PIECE OF: SH-]]

Mar 25, 2021 23:14:28 GMT -5 Venti said:

Mar 25, 2021 21:40:18 GMT -5 Can you afford to pay me, Gah said:

I think when we see Christian in a match will help ratings. I think the bad ending of the explosion, had an effect on viewers. The shows have been good and solid in quality. People need to realize that Wrestling isn't HOT like it once was. WWE has struggled with ratings a lot as well. AEW just needs to keep putting on good shows and build good storylines. The question I have is Kenny Omega as champion. Impact ratings has fallen when he last appeared.

If I were them, I'd put the title on face that fans can behind.
Whether it's putting it on Page or if it's getting it back to Moxley.
Personally I'd go with Mox, because he's a guy people recognize and is believable and a great promo.

I feel like Omega is only popular with internet fans who follow Dave Meltzer, who are gonna be watching AEW anyway. And I'm not knocking that, people are allowed to enjoy whoever they like.
But, anecdotally, everyone outside of that bubble I know that has seen Kenny Omega just do not buy him as a top star.
I personally don't see him as someone who is going to attract new fans.

Obviously this is my completely non-expert opinion, so I could be wrong.

Yeah no all of this is wrong and I mean no offense in saying it. Omega's been a great ratings draw for the company and a ton of people like him as champion. When he first showed up on Impact as Champion they did their highest numbers in years. Hard to Kill was their most purchased PPV in years. One Impact rating being low shouldn't be blamed on Omega.

It's really weird, and borderline frustrating, how much people wanna blame "Dude's not being a draw" over the most mundane shit. "Oh well you see this number was low because Shawn Spears was on screen with seven other guys", "Oh well Impact did a low number this week, Omega's clearly not a draw as champion, get the belt off him". Like can we please chill? Lol. Ratings threads have brought out some of the worst in people that way. Someone last week was crying that the women weren't a draw because of the number last week, then we got the breakdown and it showed they were the highest drawing segment of the show and did incredible numbers. The average's can so misleading which is why I keep saying putting so much stock in Nielson numbers isn't healthy. 

If people don't buy Omega as a top star these days idk what to tell them, dude's consistently one of the best workers out there, has a compelling character, and frankly I don't think has to prove anything to anyone at this point as to why he's a star, and there's no way someone can tell me he hasn't made new wrestling fans or even brought lapsed fans back along with others in AEW doing their thing. 

[markymark]

Q1: 807,000 viewers and 392,000 in 18-49 for Kenny Omega vs. Matt Sydal.

Q2: 740,000 viewers and 383,000 in 18-49 for Adam Page vs. Cezar Bononi, plus interviews with Lance Archer, Thunder Rosa and Britt Baker.

Q3: 710,000 viewers and 373,000 in 18-49 for Christian, Griff Garrison, Brian Pillman Jr., Dante Martin and Frankie Kazarian and FTR & Shawn Spears vs. Garrison & Pillman & Martin

Q4: 727,000 viewers and 367,000 in 18-49 for The Pinnacle promo, Team Taz promo, Cody Rhodes & QT Marshall and the start of the Young Bucks & Brandon Cutler vs. Penta & Fenix & Laredo Kid.

Q5: 765,000 viewers and 381,000 in 18-49 for Bucks & Cutler vs Penta & Fenix & Kid and the post-match with Omega.

Q6: 742,000 viewers and 381,000 in 18-49 for Jade Cargill package, the reality show announcement, an Eddie Kingston & Jon Moxley promo and the start of Tay Conti vs. Nyla Rose.

Q7: 749,000 viewers and 380,000 in 18-49 for Rose vs. Conti, the post-match with Shida and Bunny and Miro & Penelope Ford & Kip Sabian.

Q8: 817,000 viewers and 412,000 in 18-49 for Darby Allin vs. John Silver for the TNT title


Notes:
Q2-Q3 were peak for Women 18-49.

Q8 was peak in total viewers, demo and Men 18-49.

["Evil Brood" Jackson Vanik]

Always a good sign when you peak for your main event, especially when you're trying to get over younger/newer talent.

[smokinvokoun86]

Mar 26, 2021 8:12:48 GMT -5 markymark said:

Q1: 807,000 viewers and 392,000 in 18-49 for Kenny Omega vs. Matt Sydal.

Q2: 740,000 viewers and 383,000 in 18-49 for Adam Page vs. Cezar Bononi, plus interviews with Lance Archer, Thunder Rosa and Britt Baker.

Q3: 710,000 viewers and 373,000 in 18-49 for Christian, Griff Garrison, Brian Pillman Jr., Dante Martin and Frankie Kazarian and FTR & Shawn Spears vs. Garrison & Pillman & Martin

Q4: 727,000 viewers and 367,000 in 18-49 for The Pinnacle promo, Team Taz promo, Cody Rhodes & QT Marshall and the start of the Young Bucks & Brandon Cutler vs. Penta & Fenix & Laredo Kid.

Q5: 765,000 viewers and 381,000 in 18-49 for Bucks & Cutler vs Penta & Fenix & Kid and the post-match with Omega.

Q6: 742,000 viewers and 381,000 in 18-49 for Jade Cargill package, the reality show announcement, an Eddie Kingston & Jon Moxley promo and the start of Tay Conti vs. Nyla Rose.

Q7: 749,000 viewers and 380,000 in 18-49 for Rose vs. Conti, the post-match with Shida and Bunny and Miro & Penelope Ford & Kip Sabian.

Q8: 817,000 viewers and 412,000 in 18-49 for Darby Allin vs. John Silver for the TNT title


Notes:
Q2-Q3 were peak for Women 18-49.

Q8 was peak in total viewers, demo and Men 18-49.

Well the only thing that wasn’t much of a draw on here was a relative squash match, which isn’t too surprising. Plus, for people saying Omega isn’t a draw, the got the second highest rating of the night for a non title match, so that’s great. And it’s very encouraging that a match with two young stars drew the highest rating. Though Darby had been a draw for awhile now. And the women’s match gained some viewers too. So despite the relatively low rating, i think they did very well.

[Deleted]

Mar 25, 2021 21:40:18 GMT -5 Can you afford to pay me, Gah said:

The question I have is Kenny Omega as champion. Impact ratings has fallen when he last appeared.

IMPACT is a company that you really can't judge based on television ratings...AXS is available in roughly 40 million fewer homes than TNT and USA, and is often part of a higher tier. Kenny popped the rating because of the initial shock factor of him being in another company, but have fallen back to the baseline as it's become apparent that he's not likely to actually wrestle on TV there.

The real metric is the PPV buys on the shows Kenny has been on which, so far, has been the most-bought Impact PPV since the very height of the TNA era. There's no data that suggest to me that Kenny isn't a draw.

[Xxcjb01xX [PIECE OF: SH-]]

Mar 26, 2021 8:12:48 GMT -5 markymark said:

Q1: 807,000 viewers and 392,000 in 18-49 for Kenny Omega vs. Matt Sydal.

Q2: 740,000 viewers and 383,000 in 18-49 for Adam Page vs. Cezar Bononi, plus interviews with Lance Archer, Thunder Rosa and Britt Baker.

Q3: 710,000 viewers and 373,000 in 18-49 for Christian, Griff Garrison, Brian Pillman Jr., Dante Martin and Frankie Kazarian and FTR & Shawn Spears vs. Garrison & Pillman & Martin

Q4: 727,000 viewers and 367,000 in 18-49 for The Pinnacle promo, Team Taz promo, Cody Rhodes & QT Marshall and the start of the Young Bucks & Brandon Cutler vs. Penta & Fenix & Laredo Kid.

Q5: 765,000 viewers and 381,000 in 18-49 for Bucks & Cutler vs Penta & Fenix & Kid and the post-match with Omega.

Q6: 742,000 viewers and 381,000 in 18-49 for Jade Cargill package, the reality show announcement, an Eddie Kingston & Jon Moxley promo and the start of Tay Conti vs. Nyla Rose.

Q7: 749,000 viewers and 380,000 in 18-49 for Rose vs. Conti, the post-match with Shida and Bunny and Miro & Penelope Ford & Kip Sabian.

Q8: 817,000 viewers and 412,000 in 18-49 for Darby Allin vs. John Silver for the TNT title


Notes:
Q2-Q3 were peak for Women 18-49.

Q8 was peak in total viewers, demo and Men 18-49.

So after all that ratings worry for pages, once again we see the ratings breakdowns and see the show began with over 800k, lost some viewers in the middle, and ended with over 800k and more viewers than they started with. 

As I said, there isn't anything to worry about, and the averages can be too misleading sometimes and instill a panic. AEW's still drawing plenty of viewership right now. 

Also no I'm not blaming Spears for the lowest viewership, it's one in a notorious drop spot for viewership, and two it was an enhancement match from the moment it was announced AFTER another enhancement match with Hangman/Bononi. You're gonna probably bleed some viewers there either way, and Varsity Blondes/Dante Martin still have to build themselves up to the viewers. After promo and Cody/QT gained viewers back as well, for the people who said they'd also be ratings killers that fans wouldn't care about.  

Really good stuff all around I'd say. The important thing is they gained a lot of the bled viewers back, lost a bit in the usual 9:30, and then topped their starting viewership. That's a win. It's hard to take a 750K some average rating with any thoughts of worry when the breakdowns show really good trends for the show. People turn the channel, people come back, there are the million viewership minute by minute breaks that Meltzer reveals all the more later sometimes, and later viewership brings the numbers up even further.

This you would assume is only going to get more consistent when NXT moves in a few weeks. Less channel flicking for the fans who try and tune in to watch both, and with The Chellenge leaving it also might help the demo since Challenge gets top 3 a lot. Guess we'll see but hoping for the best!

[markymark]

Thing is that NXT Q3 also had a double commercial break but still did better than AEW in terms of viewers, Pinnacle match lost to LA Knight vs Reed.

So far the Pinnacle hasnt set the World on Fire, when QT Marshall is more interesting than u, there is something wrong.

["Evil Brood" Jackson Vanik]

The real measure of the Pinnacle will be when they have a match against the Inner Circle. You gotta put in work to establish them which won't always be primetime viewing but it is what it is.

[Dr. Bolty, Disaster Enby]

Mar 26, 2021 9:48:20 GMT -5 markymark said:

Thing is that NXT Q3 also had a double commercial break but still did better than AEW in terms of viewers, Pinnacle match lost to LA Knight vs Reed.

So far the Pinnacle hasnt set the World on Fire, when QT Marshall is more interesting than u, there is something wrong.

MJF and FTR have done very good ratings in the past. I would assume this drop is the anomaly.

[Xxcjb01xX [PIECE OF: SH-]]

Mar 26, 2021 9:48:20 GMT -5 markymark said:

Thing is that NXT Q3 also had a double commercial break but still did better than AEW in terms of viewers, Pinnacle match lost to LA Knight vs Reed.

So far the Pinnacle hasnt set the World on Fire, when QT Marshall is more interesting than u, there is something wrong.

They put them in a notrious ratings drop spot, after an enhancement match with Hangman/Bononi, and they gained viewers back when the match ended. The match also ran through a commercial break on top of being a very obvious outcome. 

Pinnacle needed an establishment week and this was that. You constantly try and overreact to how a wrestler/faction is doing in the numbers when so many other factors are at play man. Pinnacle is two weeks old, let it come together and develop, y'know, the thing AEW's been good at doing? Lol.

Also when MJF formed Pinnacle and beat Inner Circle down it did a big number. That's where the money is gonna lie, it's a development period right now. There's no need for "Spears is killing them" or "Oh no QT Marshall is more interesting to fans" it's beyond hyperbole dude.

[sabretooth]

Johnny Hungee = RATINGS

[Cyno]

The most fillery parts of the show got the least viewers. Color me shocked.