Problem is he's a solid talent but not good enough to be a main eventer but also too good to be below midcard or released. So he just slums it in the mid to upper midcard year after year with constant repackagings and as result becomes tiring and hard to enjoy.
He needs to take after his current manager (or whatever term they'll use for JBL) and find a good veteran to tag team with for a bit.
Honestly him and Lashley would be dead ringers for the APA in like 2003.