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Post by WarriorWarrior on Nov 20, 2007 22:16:06 GMT -5
This isn't about Jericho, just the whole campaign. The way they advertised his return is different to anything WWE has done before. They never mentioned his name once, just little clues with a different video everyweek.
Now that the thing has been revealved to be Y2J and it's over, would you say the campaign was a success?
I don't mean was Y2J's return a success, I mean the whole Save_Us.222 campaign as a whole.
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BrianZane
Team Rocket
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Host of Wrestling With Wregret
Posts: 972
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Post by BrianZane on Nov 20, 2007 22:19:03 GMT -5
Considering the ratings this week are the exact same as last week's...technically, no.
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Kyle
Team Rocket
It's Still Real To Me!
Posts: 943
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Post by Kyle on Nov 20, 2007 22:20:34 GMT -5
I'd say yes because it got me interested (in a good way) and talking about it (also in a good way).
~Kyle
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Hiroshi Hase
Patti Mayonnaise
The Good Ol' Days
Posts: 30,755
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Post by Hiroshi Hase on Nov 20, 2007 22:22:06 GMT -5
Considering the ratings this week are the exact same as last week's...technically, no. Seriously? Wow, I thought it would spike up a little at least. Well, as I said yesterday in one of the Jericho threads, one man alone can't bring up ratings, whether it's Austin, Hogan, Foley, HBK, etc. The product as a whole should be watchable, not just one segment or two.
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Post by The Summer of Muskrat XVII on Nov 20, 2007 22:25:42 GMT -5
Actually, I think the campaign was successful. The casual fan wouldn't have known it was Jericho, and I think the rating is more an indication that the casual fan didn't give a crap about the survivor series, which is strange cuz it was a decent card on paper, and good card in execution
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AriadosMan
Bill S. Preston, Esq.
Your friendly neighborhood superhero
Posts: 15,620
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Post by AriadosMan on Nov 20, 2007 22:29:28 GMT -5
Yes The payoff was excellent. I marked big for Jericho's return.
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The Ichi
Patti Mayonnaise
AGGRESSIVE Executive Janitor of the Third Floor Manager's Bathroom
Posts: 37,630
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Post by The Ichi on Nov 20, 2007 22:42:48 GMT -5
It's gotten me more intrested in the WWE than I have been since my mark years. For the first time, I can't wait for next Monday to roll along so I can see what happens. Infact, I do feel like a mark again and I can't get it off my mind. So yes, it was successful to me and has even washed off the stink of the Illigetimate child and exploding limo storylines.
In other words, read my sig.
I'd also give it a few weeks before we start the "Jericho doesn't bring the ratings in!" stuff. Now that news is out in the mark kingdom about his return, more people might tune in to see what happens.
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Post by Mattification on Nov 20, 2007 22:43:08 GMT -5
I watched RAW for the fist time in over a year because of it. I may even watch it again next week.
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Deleted
Deleted Member
Posts: 0
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Post by Deleted on Nov 20, 2007 22:53:53 GMT -5
its making me look forward to Raw... never, right after a raw, have i been waiting for the next one to roll around this year
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Post by twiggy101 on Nov 20, 2007 22:54:02 GMT -5
Y2J's short hair really bothers me.
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Post by TripleMerc on Nov 21, 2007 3:34:42 GMT -5
Considering the ratings this week are the exact same as last week's...technically, no. Yeah, that doesn't matter. It's NEXT week's ratings that matter.
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BxB
Unicron
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Posts: 2,849
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Post by BxB on Nov 21, 2007 4:03:49 GMT -5
Considering the ratings this week are the exact same as last week's...technically, no. Yeah, that doesn't matter. It's NEXT week's ratings that matter. Pretty much. Not every casual fan knew Jericho was returning. Now, that he has returned, it'll be a test to see how much of a draw he is. The campaign, along with Santino, personally got me interested in Raw again after weeks of not even tuning in.
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Post by Raja Lion on Nov 21, 2007 4:19:47 GMT -5
Considering the ratings this week are the exact same as last week's...technically, no. Seriously? Wow, I thought it would spike up a little at least. Well, as I said yesterday in one of the Jericho threads, one man alone can't bring up ratings, whether it's Austin, Hogan, Foley, HBK, etc. The product as a whole should be watchable, not just one segment or two. I guaran-damn-tee that if WWE advertised The Rock returning to Raw (for more than just a appearance) the ratings would go up exponentially at least on that first night. Hell, even just a appearance the spike would be noticable. Jericho is great, I've been a mark for him since WCW, but he's never had the star power of a Rock or Austin. Austin doesnt spike it anymore simply because hes on more often than the other guys.
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HRH The KING
Bill S. Preston, Esq.
HIS ROYAL HIGHNESS
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Post by HRH The KING on Nov 21, 2007 4:33:12 GMT -5
We were all talking about it and most people watching RAW on Monday marked.
So yeah, it was successful.
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Post by Loki on Nov 21, 2007 5:04:06 GMT -5
It worked. It'd have worked better, hadn't it become wrestling's worst kept secret, but that's a little price to pay for being "smart" and for having teh interwebz
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Post by Stu on Nov 21, 2007 5:32:46 GMT -5
It ruled. but what do i know? im drunk.
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MadLinus
Mephisto
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Posts: 674
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Post by MadLinus on Nov 21, 2007 11:24:08 GMT -5
I liked it, but we still don't technically know what the 222 even stands for. The X29 had the answer within the code (X+1=Y, J =9 +1), but I'm more interested in the original meaning. Did they just use it because it was his 2nd coming?
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Post by bjboston on Nov 21, 2007 12:22:31 GMT -5
Y2J's short hair really bothers me. "Really bothers" you like a rash really bothers you? Or more like the way the concept of injustice in the world really bothers you?
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Post by mrwednesdaynight on Nov 21, 2007 12:47:17 GMT -5
I think with it being the worst kept secret ever in the history of ever, that would make it not as successful as it could have been. everyone pretty much knew jericho was coming back and there wasnt too many people who could have gotten this kind of hype for a return. it helped even less that they showed jericho before the code was broken. im with the people who believe that if it was successful, the ratings would have been higher. but whay matters is the long term affects. if the ratings start a stedy climb from this point forward, then i would consider it a success.
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threev
Bubba Ho-Tep
Posts: 601
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Post by threev on Nov 21, 2007 12:50:04 GMT -5
Seriously? Wow, I thought it would spike up a little at least. Well, as I said yesterday in one of the Jericho threads, one man alone can't bring up ratings, whether it's Austin, Hogan, Foley, HBK, etc. The product as a whole should be watchable, not just one segment or two. I guaran-damn-tee that if WWE advertised The Rock returning to Raw (for more than just a appearance) the ratings would go up exponentially at least on that first night. Hell, even just a appearance the spike would be noticable. Jericho is great, I've been a mark for him since WCW, but he's never had the star power of a Rock or Austin. Austin doesnt spike it anymore simply because hes on more often than the other guys. They didn't advertise Chris Jericho to come back, which is exactly what this thread is about. That said, I don't think that the viral campaign was that much of a success because I read on a few dirt sheets and on all of the wrestling boards after the first night the vignette appeared that it was Chris Jericho coming back, and that was going on 2 and a half months ago now. So people knew for the entire campaign unfortunately. While I like the critical analysis that smarks bring to the table, it is sometimes kind of troublesome that nothing can be a secret anymore (save for a rare WrestleMania surprise here or there), because, well, I dunno, but when it comes to every other TV show part of the appeal is tuning in and not knowing what is happening but being enthralled nevertheless with the story. With wrestling, people already know what is going to happen, even most of the time on live shows, and so it's hard to be entertained by something. We then overanalyze the execution and therefore the stories start to look bad. Like I said, I'd rather be a full blown smark than a full blown mark, but I think a balance is better. I want to be able to be surprised sometimes.
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