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Post by Bravo Echo November on Dec 27, 2008 3:45:50 GMT -5
No problem with the kids, the only problem I DO have is the fact that blood is no longer a part of a match. It may not seem like a big deal but blood to me helps tell a story in a match.
The Hell in a Cell at SummerSlam and the Unsanctioned Match at Unforgiven suffer a little bit because of the lack of "color".
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Post by The Immoral One on Dec 27, 2008 4:00:18 GMT -5
No problem with the kids, the only problem I DO have is the fact that blood is no longer a part of a match. It may not seem like a big deal but blood to me helps tell a story in a match. The Hell in a Cell at SummerSlam and the Unsanctioned Match at Unforgiven suffer a little bit because of the lack of "color". Blood is the main reason I will always remember that one Eddie/JBL match. The match was rather predictable and somewhat dull, but Eddie almost bled to death. Ive never seen someone bleed so much, and the whole match the announcers are pleading for the match to be called. Eddie kept fighting and the match ended in DQ with Eddie destroying JBL. It might not be my favorite match, but it is forever etched in my memory. Bleeding is what also made Steve Corino matches great.
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Post by Galluchadore on Dec 27, 2008 12:54:16 GMT -5
the thing about wwe going kid friendly is that when you target little kids older fans are turned off. But if you target an older audience little kids will still be interested and want to see it since its "cool" and they aren't "supposed to " see it. When you target just younger kids older fans will not watch it or be interested. Even during the attitude era young kids were still in the crowd , sure there were less of them in the stands now but they were present.
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lunataxc
Mephisto
Hot and Cold
Posts: 714
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Post by lunataxc on Dec 27, 2008 13:00:50 GMT -5
I diagree. They add a significant amount of revenue to merchandise, true, but at the same time, PPVs and DVDs are a primarily adult-market. And there are as many adults at live events as kids in a lot of places. I know, because I'm one of them. I believe the entire kid friendly direction is not because kids are their number one money maker--because they're not-- it's because they're grooming them to take our place, which is smart business, really. I think your underestimating the children demographic a bit. They not just add revenue through merchandise, but PPVs, DVDs, Live Events, and ratings as well. I highly doubt you and your friends minimum wage salaries matches the salaries of two parents whose children nags them everyday. I've been to many WWE live events as well, and the demographic I see the most are families.
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Mac
Bill S. Preston, Esq.
Sigs/Avatars cannot exceed 1MB
Posts: 16,502
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Post by Mac on Dec 27, 2008 13:03:28 GMT -5
I think WWE is hoping to reconect with the younger audience and have kids grow up with the product the way a lot of us did with Hulkamania in the 80's.
But to target specifically towards kids is weak especially when your landmark show comes on at 9 PM on a schoolnight.
Being a publically traded company the WWE has no option but to try to capitilize on every revenue source possible while trying to keep the name WWE valuable at the same time. Thats why we see the movies, the kids mags and probably everything else that will come down the line in the future.
The difficult thing about expanding the product is they only have a couple of shows. They cant one night appeal to 8-14, and the next night appeal to 18-30.
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Post by TRUTH TELLER on Dec 27, 2008 14:13:10 GMT -5
I highly doubt you and your friends minimum wage salaries matches the salaries of two parents whose children nags them everyday. Yes, because people like me who earn a living as a lawyer and have no dependents and debt because of said lifestyle tend to have so little money at their disposal. Seriously. I understand your point about the children being important to the FUTURE of the WWE, but, still, congratulations on that whole stereotyping wrestling fans thing. I think I'll wear a beer helmet and a really tiny faded Austin 3:16 shirt from 1997 to work on Monday just so you can feel better about yourself and the obvious joylessly empty existence you must have barely supporting your family. (Stereotyping without fact or merit is fun! Yay!) As for your point; regardless of the kids mandate; the most sought after ratings are still 18-35 male demographic in TV. That has not changed. If the intention was for kids to be the target audience for RAW, they would not have a 9-11 timeslot. They’d make it air at a more accessible hour so the majority of younger pre-teen children could also watch. The nostalgic DVD market is also marketed towards adults (since the kiddies would unfortunately have no idea who Mr. Perfect is. ). There's also still quite a few adults at live events with friends, not to mention all the countless PPV parties adults have each month. It all adds up. You act as if no individual adult watches wrestling. I’d say the cross section of people at this message board--which is indictative of the thousands out there-- kind of refutes this somewhat. Kids are integral to business. I agree there. I have no issues with them being at wrestling. I just don't see them AS business. At least not yet. WWE can still operate and please both important audiences at once. It's just a matter of maintaining the current style of wrestling & storytelling, but toning down child-centric silliness so it doesn’t alienate the rest of their huge non-child audience.
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Joekishi
Fry's dog Seymour
Posts: 20,490
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Post by Joekishi on Dec 27, 2008 14:23:25 GMT -5
Here's how Kids make WWE the most amount of money probably explained already but.
Usually it's a kid and his siblings/cousins/friends going to the shows, that's atleast 4 tickets just for kids, add in the parent and that's 5 tickets, add in the t-shirts, toys, video games, hats, glow sticks, foam fingers, inflateable things, bed sheets, pj's, shoes.
And that's more money than you and your friends are going to give WWE, as mostly you are buying one ticket, a couple of DVDs, and the video game.
Your market means less money for them.
However as far as marketing goes, they still trot out divas, guys with a bunch of tatoos that beat on each other, guys like Edge, Orton, and Miz/Morrison that cater to the older audience.
I mean most of the heels generally are built for those 18-35 demographic of guys who like bad asses, or guys with lots of tatoos and are douchebags. THat's why UFC does so well.
I don't think WWE is at all dumb in marketing to kids, especially you know since they are building a fanbase, while some of the older crowd "grow out of wrestling" they'll keep the younger people because there's always more kids to sell to.
I mean my fondest memories are playing with toys. come on dude, Steve Austin vs. Wolverine?
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