Post by azz0r on Mar 25, 2009 11:50:47 GMT -5
McMahon: We will have Kid Rock doing a medley of his tunes at WrestleMania. The lead singer of the Pussycat Dolls will sing "America the Beautiful." Mickey Rourke is going to be, in all likelihood, in attendance. And if you have heard what (WWE superstar) Chris Jericho has said, he is likely to slap Mickey right in the face. That could be interesting television. Sometimes such stuff does broaden our audience in terms of people talking about the event. But some of our highest (PPV) buys have been with our talent as the only celebrities. You have to keep things organic in deciding when to do this. You can't just reach out and use an outside celebrity. That can feel artificial.
www.hollywoodreporter.com/hr/content_display/features/interviews_profiles/e3i4f087b1aeac6f008ce7e043061b71c40?pn=2
