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Post by celticjobber on Oct 28, 2012 1:45:36 GMT -5
520,000 international buys yet people think it's beyond the realms of probability they'd take a major PPV overseas? Summerslam 1992 was in the UK and did a horrible buyrate in the US, which Vince McMahon blamed on it being aired on a tape-delay. I'm pretty sure that's the reason WWE has never tried having a major PPV overseas since. |
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Post by Deleted on Oct 28, 2012 5:19:41 GMT -5
The overseas buys are accumulated currently at a time when watching such an event makes it virtually impossible to go to school/work the next day either because it means having to not go to sleep the night before or watching it during the day. A PPV in a more conducive timezone could perhaps double the number of subscribers from overseas markets and make it accessible to many millions more people. With the only knock on effect to the US audience is that they'd have to suffer the terrible hardship of watching PPVs the same time they did in the late 80s and early 90s. People act as if a PPV starting at 4pm would somehow spell the apocalypse of the US PPV market. It's absolutely astonishing. That's what time PPVs always used to be on. Somehow now it's as if PPVs not being on a Sunday and at 8pm and somehow the world would explode. It's just been the reality that with domestic market declining over the last few years, WWE has looked to increase it's presence overseas. I think it's unlikely they'll suddenly stop or announce they'll go no further. When you have a growing market vs a declining one, you pander to that market. Especially considering the declining market at current rate will likely provide LESS than half of the total PPV market buys over the next 5 years. When you considered the ratio of north Amercian vs international PPV buys 5 years ago to now - to say in 5 years time north American PPV buys will account for even half of the total could be optimistic. They won't draw a line and say 'We've done enough' - they'll push more to increase overseas revenue streams and an overseas PPV is the next logical step. Same as a TV shows overseas was a few years ago - something else that would 'never happen' according to the same logic. More people must see this post. 100% agreement. |
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Post by Snaptastic on Oct 28, 2012 5:55:36 GMT -5
520,000 international buys yet people think it's beyond the realms of probability they'd take a major PPV overseas? Summerslam 1992 was in the UK and did a horrible buyrate in the US, which Vince McMahon blamed on it being aired on a tape-delay. I'm pretty sure that's the reason WWE has never tried having a major PPV overseas since. Yeah but that wouldn't be the issue this time around. You start it late enough in the UK for example at around 9pm with a 1am finish. Yes that's a 1pm start on the West Coast but I think it's doable. It really depends which PPV it is I believe. The only one you could truly pull this off with is Wrestlemania. |
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hitch
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Post by hitch on Oct 28, 2012 7:03:17 GMT -5
The overseas buys are accumulated currently at a time when watching such an event makes it virtually impossible to go to school/work the next day either because it means having to not go to sleep the night before or watching it during the day. A PPV in a more conducive timezone could perhaps double the number of subscribers from overseas markets and make it accessible to many millions more people. With the only knock on effect to the US audience is that they'd have to suffer the terrible hardship of watching PPVs the same time they did in the late 80s and early 90s. People act as if a PPV starting at 4pm would somehow spell the apocalypse of the US PPV market. It's absolutely astonishing. That's what time PPVs always used to be on. Somehow now it's as if PPVs not being on a Sunday and at 8pm and somehow the world would explode. It's just been the reality that with domestic market declining over the last few years, WWE has looked to increase it's presence overseas. I think it's unlikely they'll suddenly stop or announce they'll go no further. When you have a growing market vs a declining one, you pander to that market. Especially considering the declining market at current rate will likely provide LESS than half of the total PPV market buys over the next 5 years. When you considered the ratio of north Amercian vs international PPV buys 5 years ago to now - to say in 5 years time north American PPV buys will account for even half of the total could be optimistic. They won't draw a line and say 'We've done enough' - they'll push more to increase overseas revenue streams and an overseas PPV is the next logical step. Same as a TV shows overseas was a few years ago - something else that would 'never happen' according to the same logic. The amount of free sporting events that draw viewers during the days on Sundays in the U.S. has also increased dramatically. With the exception of Sunday night NFL, there is less competition at night (and Sunday afternoon would then go up against usually two NFL games on at the same time in every market in the U.S. during the football season, so that wouldn't be a better alternative during that time of year either). I think Sunday nights are the best alternative for WWE PPVs. But WWE had PPVs on all the time at one point. Monday evenings, Sunday afternoons, Saturdays. It's not as if it isn't doable or untested. Sporting events, movies etc premiere and are shown throughout the week at different times. It's only because in the last few years (okay, about fifteen) that WWE has had PPVs on a Sunday evening that people think it would be beyond comprehension that it may change. As if the last thing that's happened, or most recent, must surely be the only way it can ever be done. For the PG audience certainly, having a three/four hour pay-per-view on a school night isn't very wise. If WWE wants to fully embrace that audience why not cater for it instead of structuring the product around an Attitude audience it doesn't have any more and expecting the people to whom the product is targeted to make allowances. Besides, why is sport, NFL etc more of a competition now than it is then? People didn't view WWE as a 'sport' back then, and they don't now. I would very much object to the notion they are even competing for the same audience. Hence why a very big MNF game has minimal impact on Raw's ratings. It may lead to a very slight decrease or, usually, no real difference at all accounting for usual week-by-week fluctuations. I don't think they compete for the same audience as much as people want to think. |
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hitch
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Post by hitch on Oct 28, 2012 7:11:16 GMT -5
520,000 international buys yet people think it's beyond the realms of probability they'd take a major PPV overseas? Summerslam 1992 was in the UK and did a horrible buyrate in the US, which Vince McMahon blamed on it being aired on a tape-delay. I'm pretty sure that's the reason WWE has never tried having a major PPV overseas since. Well two points there. This 'horrible' number that WWE pulled for the tape-delayed Summerslam 1992 was higher than the 'live' US based Survivor Series a couple of months later and higher than the Royal Rumble and Summerslam buyrate the following year. According to ProWrestlingHistory.com So I'm not sure how horrible the buyrate actually was when you consider it was the first non-Hogan ppv of the 'Hulkamania era' - I think it actually did pretty darn well. Secondly, the overseas market was a fraction of the WWE's audience then. And yet still, when business was down at home, it happened. For fear of repeating myself, look at the Domestic/overseas split in PPV buys 10 or even 5 years ago to now. When you look at that, to argue that WWE will not do a overseas PPV within the next five years you're effectively arguing that WWE won't put on a PPV for their biggest audience PPV audience(s). I think they will. It's just business that when you have one market that's growing and another increasing at a faster rate - you follow the money. And WWE will. Within 3-4 years I bet Wrestlemania will get fewer domestic buys than a PPV like Rumble or Survivor Series gets now. It'll still get in, around or over a million - but international purchases will account for the majority. |
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