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Post by Red Impact on Jul 13, 2013 7:59:41 GMT -5
Scott Pilgrim vs. the World. could've done great but they released it the same weekend as Expendables. I wouldn't really blame The Expendables for that. Scott Pilgrim was just an incredibly niche movie in the first place. Expendables didn't exactly set the world on fire.
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Post by Confused Mark Wahlberg on Jul 13, 2013 8:06:35 GMT -5
'Bug' was marketed as a horror movie, which it wasn't.
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Post by Clash, Never a Meter Maid on Jul 13, 2013 10:15:29 GMT -5
Scott Pilgrim vs. the World. could've done great but they released it the same weekend as Expendables. I wouldn't really blame The Expendables for that. Scott Pilgrim was just an incredibly niche movie in the first place. Expendables didn't exactly set the world on fire. SP is a pretty niche franchise in general, but it also had to contend with Julia Rbberts's Eat Pray Love on top of the Expendables that weekend, so it did get drowned out pretty badly.
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Post by 1 Free Moon-Down with Burger on Jul 13, 2013 10:47:41 GMT -5
I wouldn't really blame The Expendables for that. Scott Pilgrim was just an incredibly niche movie in the first place. Expendables didn't exactly set the world on fire. SP is a pretty niche franchise in general, but it also had to contend with Julia Rbberts's Eat Pray Love on top of the Expendables that weekend, so it did get drowned out pretty badly. That might work if it came in right behind those movies but it was 3 whole spots below them. It was a movie that was never going to make money. Especially when they doubled their advertising budget because of Comicon reactions.
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ERON
Hank Scorpio
Posts: 6,779
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Post by ERON on Jul 13, 2013 11:02:30 GMT -5
I came here to post this... John Carter was not a good movie by any means, but it had a truly terrible ad campaign. ...and this... Josie and the Pussycats, it was a movie ripping late 90's early 2k's to shreds, and they marketed it directly to the people they made fun of and not to the non-mainstream music fans. Every punk rocker I have known has loved that movie. ...except that I actually thought John Carter was pretty darn good.
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Post by Bang Bang Bart on Jul 13, 2013 11:12:24 GMT -5
Not really what you're talking about but still... That is the most amazing promo ever. "He fights for family and lives for love" is the greatest line of description ever said for a film advertisement.
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Post by Rumble McSkirmish on Jul 13, 2013 12:26:16 GMT -5
The Iron Giant as I recall got little to no advertising, and the advertisements they did show didn't really give the viewer the impression of what the movie really was about and made it look like it was your typical animated comedic kids flick.
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Deleted
Deleted Member
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Post by Deleted on Jul 13, 2013 12:32:00 GMT -5
Why Disney ever left "Of Mars" off of JOHN CARTER is beyond me.
Might not have helped ticket sales a ton, but marketing it without the Martian aspect was dishonest toward its origins & the books and was just bland....
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Post by Rumble McSkirmish on Jul 13, 2013 12:41:49 GMT -5
Why Disney ever left "Of Mars" off of JOHN CARTER is beyond me. Might not have helped ticket sales a ton, but marketing it without the Martian aspect was dishonest toward its origins & the books and was just bland.... Their reason for that was because get this...they saw that other blockbuster movies with the word "Mars" in the title flopped at the box office. (IE Ghosts of Mars, Mission to Mars etc...) and didn't want that negative stigma attached to their film.
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Post by Red Impact on Jul 13, 2013 13:05:17 GMT -5
I wouldn't really blame The Expendables for that. Scott Pilgrim was just an incredibly niche movie in the first place. Expendables didn't exactly set the world on fire. SP is a pretty niche franchise in general, but it also had to contend with Julia Rbberts's Eat Pray Love on top of the Expendables that weekend, so it did get drowned out pretty badly. That would assume that people were choosing between Scott Pilgrim and Eat, Pray, Love. I get that marketing can't occupy two places at the same time, but they are completely different audiences. An almost unknown comic series catering to old school video game players, it's just way too niche to be a huge success. Granted I didn't like the movie, but I didn't like Avatar either and that made all the money.
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Post by EvenBaldobombHasAJob on Jul 13, 2013 13:29:54 GMT -5
Why Disney ever left "Of Mars" off of JOHN CARTER is beyond me. Might not have helped ticket sales a ton, but marketing it without the Martian aspect was dishonest toward its origins & the books and was just bland.... John Carter sounds like some tepid legal drama probably starring Matthew McConoughey, where he has to save some indian burial grounds from a rich oil developer probably played by Joe Don Baker
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BRV
Bill S. Preston, Esq.
Wants him some Taco Flavored Kisses.
Posts: 16,918
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Post by BRV on Jul 13, 2013 13:37:44 GMT -5
The Wrestler marketed as a feel good underdog sports film It was? Did we watch the same trailer? It's not exactly giving you the "Rocky" warm and fuzzies. Combine the depressing trailer with a Bruce Springsteen soundtrack so miserable it made the "Nebraska" album consider suicide, it doesn't give you the motivation to go out and start punching the heavy bag and racing down the street with the local youths. As for my selection, there should still be people apologizing to M. Night Shyamalan for the way "Unbreakable" was marketed. They tried to play it off as another ghostly "Sixth Sense"-style thriller, when it was nothing of the sort. In fact, if I've read things correctly, the movie was so horribly marketed that it killed potential sequels before the movie was even released. Also, this thread has made me realize a shocking number of people liked "Observe and Report". WHAT IS WRONG WITH YOU PEOPLE?!?!
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Post by SsnakeBite, the No1 Frenchman on Jul 13, 2013 13:37:55 GMT -5
Oh! What about the trailer for Soylent Green spoiling the twist while simultaneously trying to get you excited about it?
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mizerable
Fry's dog Seymour
You're the lowest on the totem pole here, Alva. The lowest.
Posts: 23,475
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Post by mizerable on Jul 13, 2013 13:41:31 GMT -5
I must be the only person in the world that hates Observe and Report. I'd go so far as to say it's the worst movie I've ever paid money to see. To me...it's not even really that dark.
Now...if you want to talk about a movie that IS dark and was promoted horribly, look no further than Very Bad Things. Even the trailers put The Mask music in there, to make you think it was this zany comedy with Cameron Diaz. Instead, it's about the lives of several people following a horrible trip to Vegas, that just happens to be horribly horribly hilarious.
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Post by Hit Girl on Jul 13, 2013 13:43:43 GMT -5
Slumdog Millionaire was marketed as a feel-good summer movie. It's actually pretty bleak.
Million Dollar Baby marketed as a female boxing movie. It's about euthanasia
Brokeback Mountain marketed as a movie about the finer points of sheep herding. Turns out, it's about gays!
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Post by Cela on Jul 13, 2013 14:03:44 GMT -5
Slumdog Millionaire was marketed as a feel-good summer movie. It's actually pretty bleak. Million Dollar Baby marketed as a female boxing movie. It's about euthanasia Brokeback Mountain marketed as a movie about the finer points of sheep herding. Turns out, it's about gays! Yes Slumdog was bleak, but it was also very much about overcoming a veritable sewage of shit, and coming out in the best of all possible ways. I definitely count it as a feel good movie.
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Post by EvenBaldobombHasAJob on Jul 13, 2013 14:07:05 GMT -5
Slumdog Millionaire was marketed as a feel-good summer movie. It's actually pretty bleak. Million Dollar Baby marketed as a female boxing movie. It's about euthanasia Brokeback Mountain marketed as a movie about the finer points of sheep herding. Turns out, it's about gays! actually, funny story about Brokeback Mountain, it isn't really about a gay couple, it's about a man being conflicted between 2 people he loves, his wife and someone else. it's complicated further because the other person is a man, and he has trouble dealing with it. but the movie was marketed as a generic gay love story when it's really a whole lot more than that. there's actually a lot of straight sex in it, which apparently put off a few people expecting something more gay-centric.
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Reflecto
Hank Scorpio
The Sorceress' Knight
Posts: 6,847
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Post by Reflecto on Jul 13, 2013 14:15:19 GMT -5
But even that was still more of the issue- if more of the old school video game influences were played up more, it could have been at least successful. "Vampires Suck" outdid it at the box office for a generic parody movie- but it'd be relatively easy to play up the influences and make Scott Pilgrim seem like "Videogame Movie"- only done 'right'. Playing up the actual storyline would have done worse for the film's marketing.
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mizerable
Fry's dog Seymour
You're the lowest on the totem pole here, Alva. The lowest.
Posts: 23,475
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Post by mizerable on Jul 13, 2013 14:28:48 GMT -5
Slumdog Millionaire was marketed as a feel-good summer movie. It's actually pretty bleak. Million Dollar Baby marketed as a female boxing movie. It's about euthanasia Brokeback Mountain marketed as a movie about the finer points of sheep herding. Turns out, it's about gays! actually, funny story about Brokeback Mountain, it isn't really about a gay couple, it's about a man being conflicted between 2 people he loves, his wife and someone else. it's complicated further because the other person is a man, and he has trouble dealing with it. but the movie was marketed as a generic gay love story when it's really a whole lot more than that. there's actually a lot of straight sex in it, which apparently put off a few people expecting something more gay-centric. Yeah, after it was called the "gay cowboy" movie, I watched it and realized it wasn't really very "gay". Both character led otherwise normal lives and just saw each other every few years. It's also the only Ang Lee movie that I actually somewhat enjoyed.
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Deleted
Deleted Member
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Post by Deleted on Jul 13, 2013 15:04:35 GMT -5
Why Disney ever left "Of Mars" off of JOHN CARTER is beyond me. Might not have helped ticket sales a ton, but marketing it without the Martian aspect was dishonest toward its origins & the books and was just bland.... John Carter sounds like some tepid legal drama probably starring Matthew McConoughey, where he has to save some indian burial grounds from a rich oil developer probably played by Joe Don Baker I'm certain people out there still don't know what JOHN CARTER really is, but are wondering why they made a movie about Noah Wyle's character from ER....
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