Youtube Phasing Out Original Content

[thechase]

Dear Creators,



In 2016 we created YouTube Originals, a division within YouTube dedicated to great new programming with our creators and headed by industry veteran Susanne Daniels. As Global head of Originals, Susanne and her team created an international slate of award-winning programs collectively amassing billions of views, shining a light on incredible creators, important social topics, and introducing YouTube to new audiences. In short, YTO played an integral role in growing the YouTube creator economy.



Today, there are over 2M creators in the YouTube Partner Program and our creator community has never been more successful: we’ve paid more than $30B to creators, artists, and media companies over the last three years.





However, with rapid growth comes new opportunities and now our investments can make a greater impact on even more creators when applied towards other initiatives, like our Creator Shorts Fund, Black Voices Fund, and Live Shopping programming to name a few.



Separately, Susanne has decided to leave YouTube and her last day will be March 1. I want to thank her for her vision, creativity and leadership.



Together, these factors contributed to our decision to reduce our YouTube Originals slate. Going forward, we will only be funding programs that are part of our Black Voices and YouTube Kids Funds. We will honor our commitment for already contracted shows in progress and creators who are involved with those shows should expect to hear from us directly in the coming days.



Finally, I want to thank you, the creators, for partnering with us to create innovative and inspirational stories and look forward to growing your business on YouTube and beyond.



Robert

deadline.com/2022/01/youtube-reduce-originals-creator-generated-content-susanne-daniels-1234914376/

[Spider2024]

So, will creators still get a piece of ad revenue from their videos? Or will they have to sell more of their video time to Raid: Shadow Legends?

[Deleted]

All the cool kids moved to rumble so piss off youtube.

[eJm]

Honestly, the weirdest thing about it is that, despite how much of a flop the experiment was, it somehow was able to produce Cobra Kai.

It’s like Quibi being a financial failure but it helped the comeback of Reno 911.

[Deleted]

I figured they were done when Cobra Kai moved to Netflix. I honestly didn't know they were still making YouTube Originals stuff.

[eJm]

Jan 18, 2022 16:00:53 GMT -5 @therealoblivion said:

I figured they were done when Cobra Kai moved to Netflix. I honestly didn't know they were still making YouTube Originals stuff.

I see it pop up from time to time and some of the concepts sounds cool (a retro game history show was one that I saw) but, like, I’m not going to get a YouTube Red subscription to watch something that should be on a “proper” service or even done by the dozens and dozens of creators doing it for free.

[Rave]

We'd better still be getting the Heist with Markiplier sequel.

[Ultimo Gallos]

I have Youtube Premimum and have never bothered watching any of the YT originals. Got the service mostly to get rid of ads and had heard how good Youtube music is. And yep youtube music is great. I got it set up to download 100 songs so I got some music for when I'm out and about and not connected to the net. Out of the 100 songs YT music chose to down load for me,basing them on various songs I gave a thumbs up on YT,there was only 12 songs I didn't like

[Lizuka #BLM]

Never even considered checking out any of the Youtube Originals honestly.

[Mozenrath]

Cobra Kai honestly was one of the only ones that was especially interesting, and that obviously outgrew the format in a big way. This did feel inevitable.

[clifford]

That esports sitcom they did with Game Grumps was god awful and the only YT originals I ever watched.

[chronocross]

Apart from Cobra Kai, I never saw any of the other Youtube Original shows.