E3 under new management for 2023

[eJm]

www.gamesradar.com/e3-will-be-revived-under-new-management/

E3, the major gaming industry summer showcase, is under new management, and will now be organised by PAX company ReedPop.

In a statement (via VGC), ReedPop said that it would welcome "publishers, developers, journalists" and more to both digital and in-person components starting from 2023.

Last month, the Entertainment Software Assocation (ESA), announced that E3 2023 would be both in-person and digital after years of Covid-related disruption leading to digital-only events as well as outright cancellations.

ReedPop is a well-established gaming industry events company, running Penny Arcade Expo shows across the world, New York Comic-Con, and the EGX events in the UK. As former showrunners, the ESA had come under fire in recent years for failing to keep E3 relevant, leading to major names including Sony, Nintendo, and Activision leaving the expo behind in favour of their own digital events.

In a statement, ReedPop president Lance Festerman says that the event will go forward "with the support and endorsement of the ESA." In a GI.biz article, ReedPop's head of games B2B, Chris Dring, said that the company is aiming to "embrace everything that takes place during E3 week." That includes Geoff Keighley's Summer Games Fest, which has sprung up as a notable alternative to E3 over the past few years.

ReedPop has confirmed that E3 2023 will take place in the Los Angeles Convention Center in the second week of June 2023, and promised "AAA reveals, [...] world premieres, [...] and exclusive access to the future of video games." It's not entirely clear how the partnership with the ESA will manifest, but we've reached out for further clarification on this front.

I both did press and volunteered for enough EGX shows in the UK to know they’re always well organized and they know what they’re doing for the most part and if they don’t, always look to improve so this is the best choice to take over.

Also, as someone who was press, they won’t leak your information to the public so you can get harassed by nerds! Win/win!

[Lizuka #BLM]

Think it was already obvious before but the last few years have kind of especially demonstrated E3 has no real reason to continue to exist.

[Cyno]

ReedPop does a good job with PAX and NYCC. At the very least they'll probably do a much better job with making the show itself more interesting.

[Scoops]

Reedpop definitely know what they're doing when it comes to conventions, at the very least this will be a better show for the attendees.

[Chainsaw]

Now, not only is E3 dead, it's about to get a really expensive funeral that everyone has to pay top dollar to attend.

[Push R Truth]

She's dead Jim, for like 17 reasons.


I think one of the bigger overlooked reasons is: If a game is coming out in like a year then because of how things work now there's like a 99% chance we've already seen a bunch of shit about it. The surprise/information hype is already dead. If a new game is getting announced... well you'll just see a couple renderings and get told "it will be out in like 4 years". Both of those answers kill hype. About the only thing E3 is good at is if a company has a "SURPRISE! It's coming out this year!" type of announcement and those are rare for a AAA title.

Basically social media killed E3. And in my opinion that's a good thing.

[eJm]

Jul 7, 2022 10:52:25 GMT -5 Lizuka #BLM said:

Think it was already obvious before but the last few years have kind of especially demonstrated E3 has no real reason to continue to exist.

Which I’d buy if the thing that’s looking to replace it isn’t basically Geoff Keighley presents E3.

With this, honestly, just make E3 something like a PAX LA rather than trying to be the convention show it used to be because it isn’t that. Having it be more like the thing Reedpop is good at doing might not “save” it but it will at least make it approachable.

[YAKMAN is ICHIBAN]

It does make me a little sad to see E3 gone down the tubes. The idea of it felt like videogame Disney World as a kid, and I loved watching the presentations later on when they started streaming them.

[Hypnosis]

Jul 7, 2022 15:19:38 GMT -5 YAKMAN is ICHIBAN said:

It does make me a little sad to see E3 gone down the tubes. The idea of it felt like videogame Disney World as a kid, and I loved watching the presentations later on when they started streaming them.

I remember getting a laugh at Nintendo Power's E3 '95 section in one of the issues with an article of MK3 where the author misspelled Cyrax as "Cryax", so there's that too. 

[A Platypus Rave]

only thing I can see as a problem is E3 is meant to be an industry show that fans went to... not a full on fan show... and Reedpop run fan conventions.

I could see there be a disconnect from what it's supposed to be, and what the people involved do.