Klondike's Choco Taco 1983-2022

[y4j1981]

people.com/food/klondikes-choco-taco-discontinued-after-almost-40-years/

Klondike's Choco Taco Discontinued After Almost 40 Years

A representative for the brand confirmed to PEOPLE that the Choco Taco is no more

Fans of Klondike's Choco Taco are saying goodbye to the beloved ice cream truck mainstay.

The dessert giant discontinued the iconic chocolatey treat that's been sold for almost four decades, PEOPLE confirms.

According to a rep for Klondike, which is owned by Unilever, the Choco Taco was entirely discontinued in July due to an unprecedented spike in demand for different Klondike products over the past two years.

The taco-shaped frozen treat consisted of light vanilla ice cream encased in a waffle cone, partially covered with milk chocolate and topped with peanuts.

According to NPR, Alan Drazen had the idea for the Choco Taco in 1983.

The frozen dessert was even sold at Taco Bell for a period of time. In February, Taco Bell partnered with Klondike, bringing the Choco Taco back to 20 Taco Bell locations for a limited time as part of Klondike's 100-year anniversary.

Goodbye old friend. Will admit, you were never my main goto but were always there when needed

[Natural Born Farmer]

I thought I'd seen some truly awful things the last few years, but this....

[Duke Cameron]

😢

[Cyno]

This is a dark day for the Empire. May you complete your journey to Sto-Vo-Kor, old friend.

[pinja]

I never knew this was such a classic. I remember when this or a series of knockoffs got released in Germany during the late 90s or early 2000s. Delicious stuff, it lasted for a few years, then seemed to vanish. So I feel you there.

[No Longer a Produceman]

This is some bullshit. What’s next? Discontinuing It’s It??

[YAKMAN is ICHIBAN]

I look forward to the "The Beloved Choco Taco is Back" marketing articles

[Glitch]

The riots should be starting soon.

[Timeless Hayterade]

That was a really good ice cream treat. I liked it.

[Gremlin]

"discontinued in July due to an unprecedented spike in demand for different Klondike products over the past two years. "

I hate corporate talk. They're implying like 5 different things in this one sentence.

[Evil Homer]

great concept for an ice cream, but honestly I thought it was a thrash

[floundertime]

This is just a marketing decision. Take it off the market for a year or 2 and then people will go crazy when they bring it back.

Taco Bell’s Mexican pizza is a great example of this.

[DZ: WF Legacy]

Jul 26, 2022 12:31:34 GMT -5 floundertime said:

This is just a marketing decision. Take it off the market for a year or 2 and then people will go crazy when they bring it back.

Taco Bell’s Mexican pizza is a great example of this.

Yup, this is the new marketing thing with the numbers to prove it.

I wish this worked for the Marachan tomato ramen from the early 2000s, but social media wasn't a factor yet.

[A Platypus Rave]

Jul 26, 2022 13:09:55 GMT -5 DZ: WF Legacy said:

Jul 26, 2022 12:31:34 GMT -5 floundertime said:

This is just a marketing decision. Take it off the market for a year or 2 and then people will go crazy when they bring it back.

Taco Bell’s Mexican pizza is a great example of this.

Yup, this is the new marketing thing with the numbers to prove it.

I wish this worked for the Marachan tomato ramen from the early 2000s, but social media wasn't a factor yet.

it's not even really "new".

See the McRib.

(though that's more the marketing strategy of make something "Limited Time" that should honestly be part of the menu full time. but it's the same principle)

[YAKMAN is ICHIBAN]

Jul 26, 2022 13:23:20 GMT -5 A Platypus Rave said:

Jul 26, 2022 13:09:55 GMT -5 DZ: WF Legacy said:

Yup, this is the new marketing thing with the numbers to prove it.

I wish this worked for the Marachan tomato ramen from the early 2000s, but social media wasn't a factor yet.

it's not even really "new".

See the McRib.

(though that's more the marketing strategy of make something "Limited Time" that should honestly be part of the menu full time. but it's the same principle)

I thought the McRib also had to do with fluctuating prices on pork, but I might be making that up

[A Platypus Rave]

Jul 26, 2022 13:50:54 GMT -5 YAKMAN is ICHIBAN said:

Jul 26, 2022 13:23:20 GMT -5 A Platypus Rave said:

it's not even really "new".

See the McRib.

(though that's more the marketing strategy of make something "Limited Time" that should honestly be part of the menu full time. but it's the same principle)

I thought the McRib also had to do with fluctuating prices on pork, but I might be making that up

that's generally why people think it makes it's return.

[salz4life]

Jul 26, 2022 7:19:27 GMT -5 YAKMAN is ICHIBAN said:

I look forward to the "The Beloved Choco Toco is Back" marketing articles

Was absolutely the first thing I thought when I saw this.

[Savage Gambino]

[Push R Truth]