Prime Energy announced as canvas sponsor for WWE PLEs

[The Rick Jericho]

The WWE ring usually isn’t used for sponsorships, but that’s going to change. Beginning at Wrestlemania, the ring’s canvas will be used as a spot for advertising.

United States Champion Logan Paul announced Friday that Prime Energy — the drink brand that he co-founded alongside entertainer KSI — will be a canvas sponsor for WWE’s Premium Live Events going forward.

Paul unveiled the new sponsorship on Friday during the latest episode of Smackdown. An illustration of a Prime Energy bottle was then shown in the middle of the ring, depicting what things would look like once the sponsorship came into effect.

WWE has never been a promotion that plastered sponsors in the ring. However, if you have been following comments from higher-ups in the company, the move looked inevitable. TKO President Mark Shapiro recently commented on their intention to add sponsorships to WWE rings, much like UFC does.

“I’m not criticizing Vince McMahon,” he said, talking about how WWE handled sponsorship opportunities in the past. “The WWE didn’t activate and didn’t do a lot of branding inside the arena. In fact, the canvas was blank … And so, we’re going to go to town on sponsorships.”

www.postwrestling.com/2024/03/08/prime-energy-announced-as-canvas-sponsor-for-wwe-ples/

[EoE: Well There's Your Problem]

It was a matter of time, I guess. The only reason that canvas remained blank even during the lean times was because Vince was explicit about keeping the ringside area empty like that.

[ben:friendship frog]

I don't hate the idea of sponsorships in the ring but that giant prime bottle is ugly as hell.

I'd rather they put sponsorships in the corners and put a show logo in the middle.

[Lizuka #BLM]

I'm cool with sponsorships in the ring but not, like, just one of them. It looks neat if there are like ten of the things, just one is tacky unless you do it like WCW would back in the day and incorporate it into the show logo.

[Spider2024]

Is the ring still sacred now, Gunther?

[Xxcjb01xX [PIECE OF: SH-]]

This sucks, and it's horrible timing given a lot of people just praised and appreciated AEW's new set design and WWE's response is gonna me making every f***ing PPV an eyesore from now on.

They chose the worst option, I can't f***ing stand Logan Paul or his shitty drink that he brainwashed seemingly every kid on the planet to buy.

It's their version of Woo Energy, enjoy the suffering lol

[Gus Richlen Was Wrong]

[Fade is a CodyCryBaby]

I want a big ol Snickers in the ring

[Mozenrath]

I wonder if they've figured out how to not make it slippery as hell, something that sometimes plagues canvas logos.

[xxshoyuweeniexx]

I had Prime for the first time a few weeks ago. Is it supposed to taste like a shitty diet popsicle?

[EoE: Well There's Your Problem]

Mar 8, 2024 23:53:31 GMT -5 xxshoyuweeniexx said:

I had Prime for the first time a few weeks ago. Is it supposed to taste like a shitty diet popsicle?

Probably.

[Clutchhausen]

What an eyesore.

[Schiavone]

I wouldn’t mind it, but it’s going to be super annoying in future video game footage when they have to blur the center of the mat.

[This Player Hating Mothman]

Very happy that the new owners want to make things worse this is a very good contribution to society

[schizo]

Slightly better then the wooo energy drink eyesore

[Cyno]

I don't mind corner ads like New Japan or AEW do them. I probably wouldn't mind it for the center of the ring either if the logo wasn't so big, obtrusive, and ugly. Like if it was just the "PRIME" name in black block letters, it'd be a lot more visually tolerable. As of now, it's only slightly less offensive to the senses than the logo for Ric Flair's crappy energy drink.

[LiamMcDuggle]

I don't even dislike Logan Paul, but Prime is the worst drink I've ever had in my life. It's the sweetest thing I've ever had and it somehow does not have any sugar in it.

I am a little surprised they went with Prime. There are FCC regulations about how you can market to kids. Like Nickelodeon shows weren't allowed to have kids consuming things like energy drinks (ironically enough) because the show was directed at kids. WWE can probably exist in a loophole space, as they are not explicitly (solely) meant for kids.

[Lizuka #BLM]

Mar 9, 2024 0:55:29 GMT -5 LiamMcDuggle said:

I don't even dislike Logan Paul, but Prime is the worst drink I've ever had in my life. It's the sweetest thing I've ever had and it somehow does not have any sugar in it.

I am a little surprised they went with Prime. There are FCC regulations about how you can market to kids. Like Nickelodeon shows weren't allowed to have kids consuming things like energy drinks (ironically enough) because the show was directed at kids. WWE can probably exist in a loophole space, as they are not explicitly (solely) meant for kids.

Really some of WWE's other sponsorships would likely bail them out on that one, since it's not like kids are going to be able to get any use out of TurboTax or whichever of the billion interchangeable gambling sites they work with.

[mcstoklasa]

McMahon was right about that

[Vice honcho room temperature]

It's not Snickers