Post by willywonka666 on Dec 25, 2012 20:18:03 GMT -5
a plastic cell phone case?
“The top two guys, Mattel and Hasbro, they are terrified,” Sean McGowan, managing director of equity research at Needham & Company, told the Financial Times. “They should be terrified, but the official party line is they’re not terrified.”
These anxieties are compounded by the fact that Mattel’s top-selling product this year isn’t any kind of traditional toy, but a plastic cellphone case. And as the Financial Times notes, tablets aren’t just something that children use every now and then out of boredom, since “the amount of time children are spending with technology devices has skyrocketed” because they can “watch free content online and play free video games for hours on end.”