McDonald's Has To Get Rid Of 10 Million Pounds Of Mighty

[andrew8798]

Wings

McDonald's has 10 million pounds of Mighty Wings it needs to sell soon.

The wings, which represent 20% of the chicken wings produced for a promotion, are in frozen storage, writes Julie Jargon at The Wall Street Journal.

McDonald's was "unable to sell enough," according to Jargon.

Earlier this year, CEO Don Thompson said that the chicken wings aren't the smash success it had hoped for.

While Mighty Wings apparently met internal targets, the item "was not strong enough to offset" weak sales trends, Thompson said on a conference call.

Here are some of the reasons they flopped.

Price: In McDonald's terms, Mighty Wings are a premium product. The wings come in packs of three for $3.69, five for $5.59, and 10 for $9.69. Thompson said the prices, which are similar to Buffalo Wild Wings, were “not the most competitive.”
Spice: Thompson said the wings were too spicy for many customers' tastes.
Appearance: The Mighty Wings looked too much like "McNuggets with bones," writes Susan Berfield at Bloomberg Businessweek.
Economy: Many McDonald's customers are still struggling financially—and are more likely to spend their hard-earned money on a tried-and-true favorite.

The fast food giant is currently implementing a plan to get rid of the wings.

finance.yahoo.com/news/mcdonalds-rid-10-million-pounds-155800642.html

[Deleted]

20% is probably also how much real chicken was used

[Goldenbane]

I liked them ok, but they problems listed are all true. The wings were extremely spicy, and very expensive. I guess they were kinda on par with Buffalo wild wings in that regard, but BW3 has way more meat on their wings and not so much breading. Also, I gotta admit that KFC's spicy wings are far better and aren't (in my opinion) nearly as expensive either. It was a good experiment and all, and I'm happy that I at least tried them. But I think McDonalds is doing right by getting rid of them.

[Welfare Willis]

Dec 19, 2013 19:23:21 GMT -5 @snesmaster said:

20% is probably also how much real chicken was used

Ever read up on what's really in a mcrib?

[Amazing Kitsune]

So, if I ever develop an interest in music and magically gain musical talent...


My Band is going to be named "10 Million Pounds of Mighty"

[CATCH_US IS the Conversation]

What is wrong with you people? Mighty Wings are the shit.

[Allison Reynolds]

They were extremely popular in Hawaii, though. Sold with Rice as well.

[Perd]

I guess the wings didn't take off like they thought they would.

At the time they sounded like something that would fly out of restaurants.

Mighty Wings were a real soar spot for McDonalds.

Whoever had that idea certainly won't consider it a feather in his cap

Customers didn't give a cluck about Mighty Wings

Okay, I'm done

[Non Banjoble Tokens]

Call this man...





He's a cleaner. He makes problems go away.

[CATCH_US IS the Conversation]

Dec 19, 2013 19:34:27 GMT -5 Allison Reynolds said:

They were extremely popular in Hawaii, though. Sold with Rice as well.

I never did buy them with rice though. Just the dollar menu side salad.

Dec 19, 2013 19:25:52 GMT -5 Goldenbane said:

I liked them ok, but they problems listed are all true. The wings were extremely spicy, and very expensive. I guess they were kinda on par with Buffalo wild wings in that regard, but BW3 has way more meat on their wings and not so much breading. Also, I gotta admit that KFC's spicy wings are far better and aren't (in my opinion) nearly as expensive either. It was a good experiment and all, and I'm happy that I at least tried them. But I think McDonalds is doing right by getting rid of them.

I actually liked the Mighty Wings. They might be pricey, but I find them to be pretty sizeable and "meatier" compared to KFC's wings; I actually found a three-piece to be quite filling and had to share a ten-piece with my brother.

[Stu]

Dec 19, 2013 19:34:27 GMT -5 Allison Reynolds said:

They were extremely popular in Hawaii, though. Sold with Rice as well.

Spoken like a true Asian!

[Surfer Sandman]

Dec 19, 2013 19:33:30 GMT -5 CATCH_US IS the Conversation said:

What is wrong with you people? Mighty Wings are the shit.

Literally!

[Sephiroth]

Why not donate it to starving children in Africa? They get some good PR, secure a juicy tax write off, and secure a future customer base by getting kids in other countries that don't have McDonalds restaurants addicted to their food ahead of time.

[Glitch]

Way overpriced. I could get practically the same thing(and more of it) by getting chicken nuggets.

[Goldenbane]

Dec 19, 2013 19:38:44 GMT -5 Perd said:

I guess the wings didn't take off like they thought they would.

At the time they sounded like something that would fly out of restaurants.

Mighty Wings were a real soar spot for McDonalds.

Whoever had that idea certainly won't consider it a feather in his cap

Customers didn't give a cluck about Mighty Wings

Okay, I'm done

Some of these jokes are so bad, it's like you're just winging it.

Of course I got to give you credit though, if it were me, I'd chicken out and not post those jokes.

I hope you don't mind the criticism however, we don't need to get into a cock fight.

Then again, guys who tell jokes like those get all the chicks.

[Deleted]

Give them to Brian Boitano

[Evilution E5150]

McDonalds has food they need to get rid of which are frozen so still able to be shipped and stored

umm something something christmas time something something feed the homeless and needy something something

[Derk!]

Dec 19, 2013 20:37:15 GMT -5 Evilution E5150 said:

McDonalds has food they need to get rid of which are frozen so still able to be shipped and stored

umm something something christmas time something something feed the homeless and needy something something

Dark side?

[Deleted]

Dec 19, 2013 20:29:27 GMT -5 Sephiroth said:

Why not donate it to starving children in Africa? They get some good PR, secure a juicy tax write off, and secure a future customer base by getting kids in other countries that don't have McDonalds restaurants addicted to their food ahead of time.

Or starving/homeless people in America? It seems like there should really be a simple solution here.

[jagilki]

Dec 19, 2013 20:37:15 GMT -5 Evilution E5150 said:

McDonalds has food they need to get rid of which are frozen so still able to be shipped and stored

umm something something christmas time something something feed the homeless and needy something something

You actually really expect them to feed Wal-Mart employees?