Unocal 76
King Koopa
Providing The Finest Oil
Posts: 12,687
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Post by Unocal 76 on Jan 28, 2014 4:42:49 GMT -5
I grew up when MTV was really, really cool.
The wicked awesome hair and music.
Shows like Remote Control, Beavis and Butthead, Celebrity Deathmatch.
I want my MTV. Top 10 and top 20 list.
The Headbanger's Ball.
When did it all go wrong?
If you were to ask me, I say when TRL went off the air.
I mean, even in the later 2000s when the pop/boy bands went away and other stuff came up, that was the one thing you could count on in some ways.
When that went by the wayside, that was the final nail in the coffin for me.
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Post by Kick Your Face on Jan 28, 2014 4:50:44 GMT -5
It seemed like MTV was heading for the worst by the time Celebrity Deathmatch ended. I'm going to say late 2002/early 2003.
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Post by "Gizzark" Mike Wronglevenay on Jan 28, 2014 4:50:56 GMT -5
Depends how you look at it. MTV could be perceived as jumping the shark when it started emphasising non-music television, but without looking at the numbers I suspect that made it even more popular.
I think the real shark-jumping moment (and that is meant to be the peak it comes down from) was probably around the Jackass era, because after that nothing else ever had the same crossover appeal and once YouTube got traction MTV stopped mattering. At all.
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Reflecto
Hank Scorpio
The Sorceress' Knight
Posts: 6,847
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Post by Reflecto on Jan 28, 2014 11:20:34 GMT -5
Well, the MTV oral history put the ending points around when "Real World" hit, and that does seem like a good enough moment for it.
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Deleted
Deleted Member
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Post by Deleted on Jan 28, 2014 12:02:35 GMT -5
It depends on your viewpoint. Many people believe MTV jumped the shark (or boned the fish, as I would prefer calling it now) when they stopped focusing on what the "M" stood for. That's how I look at it.
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Post by Munkie91087 on Jan 28, 2014 12:30:18 GMT -5
With the internet, a strictly music television network would fail miserably. So MTV was just ahead of the game when it comes to realizing that playing music videos wasn't a viable money making endeavor. To be honest, I think their moment of shark jumping has nothing to do with not playing music and more to do with Teen Mom. That show is everything wrong with reality tv.
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Welfare Willis
Crow T. Robot
Pornomancer 555-BONE FDIC Bonsured
Game Center CX Kacho on!
Posts: 44,259
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Post by Welfare Willis on Jan 28, 2014 12:31:02 GMT -5
Carson Daly.
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Urethra Franklin
King Koopa
When Toronto sports teams lose, Alison Brie is sad
Posts: 11,089
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Post by Urethra Franklin on Jan 28, 2014 12:36:56 GMT -5
The Osbournes.
Real World predated the Osbournes, but it was Ozzy and co. who got the mainstream notoriety and, after that, music fell to the wayside in favour of all manner of reality.
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Ben Wyatt
Crow T. Robot
Are You Gonna Go My Way?
I don't get it. At all. It's kind of a small horse, I mean what am I missing? Am I crazy?
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Post by Ben Wyatt on Jan 28, 2014 13:16:55 GMT -5
Well, the MTV oral history put the ending points around when "Real World" hit, and that does seem like a good enough moment for it. The Real World changed televsion on the whole, and not for the better, IMO
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chazraps
Wade Wilson
Better have my money when I come-a collect!
Posts: 27,959
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Post by chazraps on Jan 28, 2014 13:25:17 GMT -5
We all know that every 5 years, a different group of people can pinpoint a different moment when they lost interest in MTV, right? Like, the network changed a lot to be in-tune with whatever youth movements and interests were gaining popularity.
Plus, a lot of these programs we have nostalgic glasses on for were pretty of their time and some really haven't aged that well. I mean, how many classic episodes of "Celebrity Deathmatch" were there, really?
It's a channel that's always been about not just music, but the culture surrounding music. From Just Say Julie Brown to Randy of the Redwoods to Jesse Camp to Snooki, it's evolution, baby. Of course, we all have our preferences, but there is a healthy segment of the MTV purist population who thinks the channel jumped the shark when "Thriller" came out and videos went from shoestring freeform experiments to elaborate productions. These people are often jerks, but I can understand what these somewhat abrupt changes can mean to something we had held so dear.
That's the beauty and the beast of MTV. It's glory days were entirely different glory days to anyone who's ever regularly watched it.
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rocket
Don Corleone
Posts: 1,801
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Post by rocket on Jan 28, 2014 13:35:46 GMT -5
Well, the MTV oral history put the ending points around when "Real World" hit, and that does seem like a good enough moment for it. That's way up there. I saw an article recently where they pegged around 1998 as when MTV started really going after the teens-and-younger crowd, and that's where it probably went down this course once and for all: www.vulture.com/2013/11/music-industry-1998-beginning-of-the-end.html
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Reflecto
Hank Scorpio
The Sorceress' Knight
Posts: 6,847
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Post by Reflecto on Jan 28, 2014 15:29:35 GMT -5
Well, the MTV oral history put the ending points around when "Real World" hit, and that does seem like a good enough moment for it. The Real World changed televsion on the whole, and not for the better, IMO Well, it's because of how it hurt TV that, if I had to clarify it more- I'd say MTV jumped the shark with Season 2 of "The Real World." Before that, MTV had a lot of shows that may not have been truly "music", but didn't hurt the channel in the least. Even season 1 didn't. However, the first season of "Real World" was a social experiment- no scripts, no actors, just people doing what people would do- which kind of fit the MTV mold. After season 1, though, the Real World cast members inherently knew what succeeded on "Real World", and became self-aware that they were on a hit MTV series, engineering it to be famous and fit certain "roles" to emulate season 1. From there, you get the rest of MTV's reality TV style- which caused the shark jump.
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Crappler El 0 M
Dalek
Never Forgets an Octagon
I'm a good R-Truth.
Posts: 58,479
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Post by Crappler El 0 M on Jan 28, 2014 15:36:06 GMT -5
I think MTV really wants to keep that teen/early 20s audience, so much so that they alienate viewers in the mid/late 20s and thirties, just because it's micro-focused on the teen/early 20s demo.
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Deleted
Deleted Member
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Post by Deleted on Jan 28, 2014 16:10:13 GMT -5
The very second the Real World hit.
MT was long gone by the time TRL came around, that's for certain.
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Post by Cela on Jan 28, 2014 16:22:04 GMT -5
The Osbournes. Real World predated the Osbournes, but it was Ozzy and co. who got the mainstream notoriety and, after that, music fell to the wayside in favour of all manner of reality. That's where I'd put it as well. The true shifting point from Music to "reality".
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AFN: Judge Shred
Bill S. Preston, Esq.
Wanted to change his doohicky.
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Post by AFN: Judge Shred on Jan 28, 2014 16:32:47 GMT -5
Not even, he pushed for underground artists to get more exposure. He spearheaded Skaturday (which only aired once as far as I know). The dude cared about music and wanted more on the air.
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salz4life
Grimlock
Prichard is a guy who gets that his job is to service his boss.
Posts: 13,966
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Post by salz4life on Jan 28, 2014 16:42:51 GMT -5
Well, the MTV oral history put the ending points around when "Real World" hit, and that does seem like a good enough moment for it. That's probably accurate. The success of the Real World led to them going for more entertainment value than actual music.
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Post by Munkie91087 on Jan 28, 2014 17:17:43 GMT -5
If MTV still played nothing but music videos, people would just complain they aren't playing the "right" music videos.
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Lancers
El Dandy
Oh you
Posts: 7,951
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Post by Lancers on Jan 28, 2014 17:47:59 GMT -5
When you turn 25 years old.
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Deleted
Deleted Member
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Post by Deleted on Jan 28, 2014 17:54:20 GMT -5
It's heyday was long ago, but it died completely as a legitimate thing with the rise of reality television.
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