Emoji movie has more social media buzz than Spider-Man

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I will always hold a grudge for the Emoji Movie being what killed Genndy Tartakovsky's Popeye.

[riseofsetian1981]

Spider-Man Homecoming also doesn't come out until July. So it would make sense why Marvel/Sony isn't oversaturating social media and television with advertisement. Plus they know it's Spider-Man, it's going to make money regardless.