Then... Now... Eventually

[Deleted]

www.pwinsider.com/article/124025/wwe-trademarks-phrase-after-cbs-uses-it.html

World Wrestling Entertainment filed a trademark on the phrase "Then Now Forever" on 2/4, one day after it was used by CBS as a slogan with the broadcast network debuting it during their Superbowl coverage the previous day.

WWE has been using the phrase for the open of their programming since 2012.

The trademark filing notes WWE is applying for usage in good and services, specifically, "...shows about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television, and via the internet or commercial online service; providing wrestling news and wrestling information via a global computer network"

It really is amazing how amateur this company can be sometimes.

[MAGGLE]

Then...now...I never seen a company go forever.

[Lupin the Third]

Feb 11, 2019 2:53:58 GMT -5 MAGGLE said:

Then...now...I never seen a company go forever.

Nothing lasts forever. Even cold November Rain....

[Bub (BLM)]

This is one instance where I side with WWE. It's their slogan, and that kind of stuff doesn't fly anywhere else. McDonald's couldn't get away with "Have it Your Way", for example.

[Feargus McReddit]

Feb 11, 2019 12:51:16 GMT -5 Bub (BLM) said:

This is one instance where I side with WWE. It's their slogan, and that kind of stuff doesn't fly anywhere else. McDonald's couldn't get away with "Have it Your Way", for example.

Eh, it’s your slogan if you have the papers to own it. If you don’t and someone else gets it, you can’t exactly complain since you had the opportunity to trademark them in the first place.

It’s like when WWE apparently disliked the fact MLW trademarked War Games. You let that lapse years ago, you dolts, what did you think was going to happen?

[Friday Night SmackSown]

WWE should’ve probably filed a trademark earlier before CBS debuted their ad with the similar tagline.

[edgestar]

The commercial had Then, Now, Always. (If I'm remembering it right). We figured WWE would have filed for "Then, Now, Forever", before then.

[MrElijah]

[Magic knows Black Lives Matter]

Wait. You means these boys been using that shit for so long, all over their marketing and DIDN'T copyright it?

...Can someone that's more smart than me explain that? Wouldn't that be the first thing you do when you decide to push a new slogan?

[111111]

Feb 11, 2019 12:55:26 GMT -5 Feargus McReddit said:

]It’s like when WWE apparently disliked the fact MLW trademarked War Games. You let that lapse years ago, you dolts, what did you think was going to happen?

Wait so when WWE do war games matches does that mean they have to pay MLW to use the name?

[Feargus McReddit]

Feb 11, 2019 14:29:17 GMT -5 111111 said:

Feb 11, 2019 12:55:26 GMT -5 Feargus McReddit said:

]It’s like when WWE apparently disliked the fact MLW trademarked War Games. You let that lapse years ago, you dolts, what did you think was going to happen?

Wait so when WWE do war games matches does that mean they have to pay MLW to use the name?

Pretty much, yeah.

[cjh]

Feb 11, 2019 14:29:17 GMT -5 111111 said:

Feb 11, 2019 12:55:26 GMT -5 Feargus McReddit said:

]It’s like when WWE apparently disliked the fact MLW trademarked War Games. You let that lapse years ago, you dolts, what did you think was going to happen?

Wait so when WWE do war games matches does that mean they have to pay MLW to use the name?

If MLW makes an issue of it, yes, but if not, it simply means WWE and everyone else can't stop MLW from using it.

[The Heartbreak TWERK]

Feb 11, 2019 14:25:54 GMT -5 Magic knows Black Lives Matter said:

Wait. You means these boys been using that shit for so long, all over their marketing and DIDN'T copyright it?

...Can someone that's more smart than me explain that? Wouldn't that be the first thing you do when you decide to push a new slogan?

The person running the company ran a football league that was a huge laughingstock and money pit. 19 years later, he's doing it again with the same name.

That should sum it up nicely.

[Lupin the Third]

Then.
Now.
At Some Point.

[Dub H]

Feb 12, 2019 13:44:28 GMT -5 Lupin the Third said:

Then.
Now.
At Some Point.

Then.
Now.
When we feel like it.

[Lupin the Third]

Feb 12, 2019 13:54:10 GMT -5 Dub H said:

Feb 12, 2019 13:44:28 GMT -5 Lupin the Third said:

Then.
Now.
At Some Point.

Then.
Now.
When we feel like it.

Then.
Now.
Procrastination.