AEW: Making you feel welcome.

[Dub H]

Honestly its part of the Anti-WWE mindset but its so refreshing,after years of having companies like TNA and WWE go :"Shut up you dont understand anything,you are just a fan".

AEW feels like a cool uncle or big brother, inviting you to party with him,sharing his achievments.He just want you to feel welcome and happy,and it feels honest at the same time.

Instead of "press conferences" and reports,they have a rally to involvethe fans

I donte expect then to bend over and listen to everything the fanbase complains,but the smartest thing they could do is give YOU PEOPLE the sensation that they respect you as a fan.I think that was the biggest key to their marketing.

[Magic knows Black Lives Matter]

It's a remarkably smart marketing strategy, can't argue with that. The entire way they've framed this company has been pretty amazing to watch, honestly. There's an excitement around it that hasn't existed for quite some time.

[Fade]

I think... most companies and brands have been on this for a while now, TBH.

Marvels a good example. Which provided a lot of fan service, respect for the fans and the “source material”.

A lot of the spiting fans, being detached, “we know better than you” mentality is an older one.

[The 1Watcher Experience]

They have to put out a welcoming vibe. There are way too many things competing for your time and your money these days. Making fans feel part of a project / journey is how a lot of YouTubers gained their massive followings. Hitting the lottery used to be the American dream. Now it’s creating content that people will love you for where you can sit back and watch boatloads of money come in. That only happens when a lot of people really like you and your content so you’d better be doing everything you can to get noticed and to get people to like you.

[Venti]

I really like it. They are able to differentiate themselves from WWE without having to go all "big bad company up North."

They just say "hey, we are offering something new and we want to listen to what the people have to say. You are a part of this journey."

And on a personal note, even though I'm not the hugest fan of their ring style, the Young Bucks were super cool to me when I met them so I wanna give them my support.