WWE booking heels.

[The Blue Nova]

I love Drew McIntyre for example I think its great he is showing personality and he is way better off now then when he was teaming with Dolph or with Lashley and Corbin. It seems WWE books guys like him and The Fiend to the point they get more cheers then the babyfaces who the crowds get behind, Then the actual babyfaces who are kinda booked not very well. Other then guys like Sammi Zayne and Baron Corbin who have the go away heat or guys who are natural heels like Seth Rollins I seems a lot get more over as faces.

[Bang Bang Bart]

WWE heels tend to either be ineffectual losers who get their asses kicked all the time or invincible to the point of being boring. There's no in-between.