Pitchfork Absorbed by GQ

[sarkerpolseng]

apnews.com/article/music-pitchfork-gq-conde-nast-wintour-media-ecaef9445b5d9f86d9990c181306cb71

This really sucks. Music is my favorite hobby, and I visit Pitchfork daily. It has been such a force in independent music and just popular music journalism for the last 20 years.

I don't see it being nearly as prominent when lumped in with a Men's Fashion magazine.

[Mozenrath]

I know some are tempted to laugh about it, given Pitchfork sometimes rubbing people the wrong way, but this is a bad thing for music criticism/journalism, and frankly, for music, period, since the discoverability of many musical acts has just taken another hit.

["Gizzark" Mike Wronglevenay]

Oh shit. I thought it was just Pitchfork changing hands, not that they were actually going onto the GQ brand as a f***ing subsection.

I also go to Pitchfork every day, and even sometimes re-read old reviews.

This is immensely f***ing depressing. Guess I won't be reading it any more.

edit: reading the article, it's actually quite non-committal, it's claiming that Pitchfork will remain the same essentially, but... I have my doubts

[Spider2024]

Oooh man, the pitchforks are really going to be out for this one.

[mo]

It stopped being what made it unique a long time ago. It’s no different from most mainstream music sites anymore.

[SneakMan]

Their scoring system has always been a joke and some of their reviews, especially in the earlier days, are incredibly pretentious and snobby. That said, they did help get a lot of exposure to bands that otherwise would’ve remained obscure, and their Sunday reviews of classic albums are very enjoyable deep dives.