TNA could learn from Avis Rent-a-Cars

[barryhorowitz4ever]

Avis couldnt compete with Hertz Rent-a-Car back in the day, so they started an ingenius ad campaign where they practically admitted this fact. "We're #2" became a tongue in cheek slogan, but more then that "We Try Harder" is to this day their company motto. The implication of course being that the guys on top are a bit lazy about how they treat their customers, but that avis would look after you. This worked phenomenally, and people loved Avis for it. Even though Hertz doesnt dominate the field like they used to, people still use Avis largely because of the sentimental attachment to those days when they were #2. This is what TNA needs to learn, and what they rather frustratingly cant seem to comprehend. They can't and shouldnt be trying to compete with WWE, they need to build themselves up as an alternative, that appreciates wrestling, and especially their audience, far more then the guys on top do. TNA: We Try Harder, would be a perfect(unofficial of course because Avis would sue) slogan for TNA.

[dageche]

I agree to an extent. I don't think any company should admit that they are #2. I will say that better marketing should be a higher priority at TNA. WCW heavily promoted their product for years and took it into overdrive when they signed Hogan. TNA and WSX are both only regularly promoted on their own respective networks. In order to build greater mindshare among potential wrestling consumers, a better approach to marketing must be implemented. Right now none of the major brands save maybe WSX have tried to market themselves as the "cool" brand, which is something that worked greatly for WCW during the NWO era, WWF during Attitude, and ECW.

[derrtaysouth95]

how about this one:

TNA: We Believe You Know What You Want To See (since Vince thinks he knows what we the fans want to see)

or

TNA: #2 in the rankings, #1 in quality and fan appreciation (they could even have fan appreciation events to prove this like huge sales in their online store)

[hunkd]

They shouldn't come out and say that they're number 2, because it's pretty obvious they are and will probably remain that for a while at least. But the "alternative" thing sounds pretty good, yet it would still seem pretty weird if a company just came out and said "hey, we're the alternative! Come watch us!"

But I still agree with dageche that TNA needs better marketing. If they could just get their commercials on ANY other channel than Spike it would be godsend. Just seeing Angle, Christian or Sting would be enough for most WWE fans to check it out at least once.

[whothoughtofthis]

i always thought hertz was number two, and avis as a distant third

[Aya Reiko]

Ironically, WWE could borrow Hertz's slogan.

There's WWE, and then there's "Not Exactly".

That is, until Russo is shown the door and/or TNA stops trying to become the WWE.

[Deleted]

TNA: "We're not WWE so we're going to refrain from mentioning them each episode of programming...haha just kidding!"

[The Line]

ROH pretty much already does the "avis method"