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Post by Rob Banks 1986 on Feb 19, 2007 22:57:14 GMT -5
As far back as I've watched Raw (I never watched during the one hour days), the show has always been divided at the hour mark and I've never known why. Back then I think it was Raw is War, then War Zone. Now it's Raw and Raw Zone. TV listing always have it laid out this way, I was just wondering if someone can explain why.
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Ass Dan
King Koopa
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Post by Ass Dan on Feb 19, 2007 22:57:33 GMT -5
Ratings. And not the poster.
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"Hollywood" Cactus Matt
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Post by "Hollywood" Cactus Matt on Feb 19, 2007 22:57:48 GMT -5
The story I heard is advertising purposes. I don't know details, so I'm sorry I can't help out more.
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Post by Hassan bin Sober on Feb 19, 2007 23:04:03 GMT -5
It's something like if the ratings for one hour are low it won't bring down the ratings of the other hour. As such the ratings look better on paper.
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Deleted
Deleted Member
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Post by Deleted on Feb 19, 2007 23:06:11 GMT -5
By dividing the show in to 2 hours they can boost ratings and ad revenue.
The second hour has a higher average rating than the first hour or both combined so they can charger more for ad revenue during it.
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EJS
Bill S. Preston, Esq.
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Post by EJS on Feb 19, 2007 23:06:22 GMT -5
So they can tell advertisers that "Raw" is rated a certain number, and "RawZone" is another number. If it was one two hour show, the overall number would be lower than one of the hourly numbers, and thus they would have to sell commercials for that hour at a lower rate than they do this way.
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Crappler El 0 M
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Post by Crappler El 0 M on Feb 19, 2007 23:16:24 GMT -5
If the second hour of Raw was the highest rated hour in cable, then they could say that WWE had the highest rated cable show (War/Raw Zone), even if the rating of the first hour would have brought the overall rating below something else on cable. Also, some say it was done to have the more racy stuff on the last hour, though I remember seeing many racy things on the first hour.
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