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Post by misconduct was wrong on Jan 29, 2013 2:36:14 GMT -5
So the question is now how do they capitalize on the increased amount of eyes upon their product before they look away. My idea? Have Rock beat Cena again, and have Punk beat Undertaker. Cena may be a draw, but he doesn't grow the business. Set up super heel Punk and champion Rock.
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Post by Deleted on Jan 29, 2013 2:43:22 GMT -5
Shane Helms said it best with this tweet. "So there are people who think having the most successful pro wrestler of all time as WWE Champ is a bad thing, those people are clueless." Not only does he add buys to PPV, he spikes attendance in those arena's for his appearances and sells tons of merch. Like was said before, if he wasn't good for business Vince wouldn't give him they type of deal he has. Correct. The attitude of "it'll bring old fans back but NONE of them will stay" is absurd as well. It's better to have a chance at bringing back old fans in case they realise they like Dolph Ziggler, or Cody Rhodes, or Daniel Bryan, or Hell, even Brodus Clay as he jobs and stick around. To act as if it's a bad thing that the Rock is bringing back interest from old fans is absurd. I understand that a lot of people will not stick around when he's gone, but there is the chance others will find something worth sticking around for /contributing to the WWE via purchases. It may be a short term fix, but even if the WWE was doing amazingly well (and it's not doing bad at all, so that idea seems foolish anyhow) I can't see them saying no to The Rock turning up. He's one of the most recognisable names in wrestling history, second to Hulk Hogan, but also has the benefit of being a huge action star. His name sells tickets, his name reminds people of a glory era, his name can bring people to the table. Whether they decide to stay or not, well, that's not his problem. That's the companies.
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Bub (BLM)
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Post by Bub (BLM) on Jan 29, 2013 2:52:21 GMT -5
It's good for money, but it's not any good for getting the next batch of main-eventers ready. They're never going to pull the trigger on guys like Cody Rhodes or Wade Barrett when they know they can just drag The Rock out there for some quick cash. Imagine if instead of pushing The Rock in 1998/1999, the WWF just brought Randy Savage back in and put the title on him and put him over all the current guys. Yeah, Savage was awesome and was still capable of being entertaining, but they'd have been hosed once he was done. Same thing applies here.
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Post by Hobby Drifter on Jan 29, 2013 2:59:15 GMT -5
How many of those old fans will like what they see and keep watching? A few. How many fans of the Rock's movies will tune in for the first time and get hooked on the product? A few more. How many older fans now have kids of their own who will get hooked on watching the show with their parents? A few more. How many older fans will watch the shows with the Rock with their newer circle of friends who may enjoy the current product? Still a few more.
How many bars and other "blast areas" will order the PPVs because the Rock is there, exposing a whole bunch of new people to the show? At least a few, no?
How many people will see the Rock with the WWE Championship when he's out promoting his movies and think "I'll give that a shot?" A number greater than zero, yes?
And how many more tickets will be sold to people who may have little interest in wrestling, but want to see a genuine A-list celebrity do his thing?
Enough to make a difference.
Rocky, Rocky, Rocky!
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Post by joebob27 on Jan 29, 2013 3:07:10 GMT -5
The problem is keeping them hooked when he's gone. A show like today shows the stark difference in the programs they care about.... and the "other stuff".
I've been watching forever and that show was a tough watch. Basically, the 1st two segments, the 10PM, and the 11PM segments. Everything else was pretty much garbage.
The best way to take advantage of the Rock and the audience would be to retool the programming a bit while he's around. Or use him in an angle that accomplishes that.
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Post by memphis25 on Jan 29, 2013 3:21:09 GMT -5
It's good for money, but it's not any good for getting the next batch of main-eventers ready. WWE is a public company that has to answer to shareholders about revenue so money is honestly all they care about and this is the time of year they make the money. The rest of the year is when they build guys up and they've done a good job of doing so since last year's WM establishing several credible guys but those guys aren't ready to make them the big money yet. If those new names shine on the undercard of a big show in the NY market like this year they could on the verge of breaking out and be ready to take the next step by SummerSlam and be established as key main event players by the next years mania.
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Post by xxshoyuweeniexx on Jan 29, 2013 3:23:03 GMT -5
The problem is keeping them hooked when he's gone. A show like today shows the stark difference in the programs they care about.... and the "other stuff". I've been watching forever and that show was a tough watch. Basically, the 1st two segments, the 10PM, and the 11PM segments. Everything else was pretty much garbage. The best way to take advantage of the Rock and the audience would be to retool the programming a bit while he's around. Or use him in an angle that accomplishes that. This makes a lot of sense. I mean, I've sat through bad Raws, but I've been watching since 97 over 15 years ago, so I'm used to that. But Average Joe is gonna be intrigued by Rock/Brock, sure, but they're not gonna wanna sit through shit like Hornswaggle and Tensai in lingerie. That's just gonna cause them to check out the draws, then leave and never come back.
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Post by Red Impact on Jan 29, 2013 10:47:17 GMT -5
CM Punk's big push didn't bring any lasting numbers increase either, but it was still a good idea to do.
You'll never build a fanbase without doing things to get more people to watch. More eyeballs on the product is never a bad thing and like it or not, building Wade and Cody to the main event isn't going to do much good if there's not some new eyes to see them. Whether WWE can capitalize on the eyeballs is a different matter entirely, but they're right in adding to the spectacle by bringing in special attractions.
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Post by Hanz Moleman on Jan 29, 2013 11:02:29 GMT -5
I think the important thing is, The Rock is around during an important stretch of time. Brock is back and will probably feud with Triple H (both guys have the potential to keep older faces around). More importantly CM Punk is still in the main picture and hes the key component in all of this. This Rock title run is just as much a ratings spike as it is making CM Punk in front of potential new audience members.
I know everyone is sour on Punk losing the title but he still plays a very important part in all of this. Not to mention old fans might check out the Elimination Chamber for the first time in a long time (its personally one of my favorite gimmicks of the year) and in the meantime it looks like Y2J is back to bring some focus in on Ziggler, You have Kane bring focus to Daniel Bryan. You have Big Show bringing focus to Del Rio. You have all of these attitude era stars working in tandem with some of the best "new" talent. I think that gets overlooked when old fans get brought into consideration.
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Post by The Baltimore Staircase on Jan 29, 2013 11:13:14 GMT -5
He's good for business if WWE realise the exposure they may be getting here and actually start to book the shows properly. Last night was their first huge opportunity to drag viewers back/new viewers in and it was horrible.
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Post by xCompackx on Jan 29, 2013 11:15:17 GMT -5
The problem I see with Rock bringing fans back is how it's going to look when/if Cena defeats him at WrestleMania. Cena winning against Rock isn't going to make anyone stay, it's just going to remind them of why they left in the first place.
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Post by Deleted on Jan 29, 2013 11:17:31 GMT -5
To the people claiming that more people will stick around after the Rock leaves again...
Remind me again how many more viewers RAW got after the Rock left last time?
I don't have the exact figures, but I don't recall seeing any kind of measurable increase in the overall ratings from the time he left to when he came back. In fact, I seem to remember someone saying "Worst ratings in 5 year" or something like that.
Conjecture is one thing, but we've already seen that the Rock's return does nothing for viewership after he leaves.
He does good business while he's there, but as soon as he's gone - back to status quo or worse.
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Post by Baldobomb-22-OH-MAN!!! on Jan 29, 2013 11:20:34 GMT -5
he'd be great for business if the lapsed fans were given other reasons to watch the show when he inevitably leaves. fans who hadn't watched the show in a long time who were interested in coming back were treated last night to Cena being his usual boring, unbeatable self, Tensai in women's underwear and Miz coming off as a total heel. we also got terribly unfunny "comedy" like Khali singing Karaoke, and Ryback telling terrible jokes because god forbid a top face be anything other than a terrible comedian.
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trollrogue
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Post by trollrogue on Jan 29, 2013 11:22:47 GMT -5
Surprised nobody pointed out the blatant tactic of pushing Bo Dallas as an homage to how The Rock/Rocky Miavia debuted by pinning the IC champ clean (Rocky actually won the title though).
It's no coincidence that Bo 'graduated' from NXT at the same ppv that Rock reclaimed the WWE title, IMO. They even kinda look alike (Bo needs bulk, granted).
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Post by Deleted on Jan 29, 2013 11:25:42 GMT -5
he'd be great for business if the lapsed fans were given other reasons to watch the show when he inevitably leaves. . Pretty much. They come back expecting Attitude Era style wrestling, see the product now and remember why they stopped watching in the first place. Its not like MMA disappeared or WWE's target demo shifted just because the Rock showed up. There are internal and external factors beyond: "IT'S THE ROCK!!!!" that will make up people's minds as to whether or not they'll watch the show. People who think ONE GUY can really make that change have got to be kidding themselves.
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Post by cahuette on Jan 29, 2013 11:31:07 GMT -5
It's better to have a chance at bringing back old fans in case they realise they like Dolph Ziggler, or Cody Rhodes, or Daniel Bryan, or Hell, even Brodus Clay as he jobs and stick around. 3 month until they realize those guys won't get a push until Cena dies and they tune out again.
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Post by Baldobomb-22-OH-MAN!!! on Jan 29, 2013 11:34:01 GMT -5
It's good for money, but it's not any good for getting the next batch of main-eventers ready. WWE is a public company that has to answer to shareholders about revenue so money is honestly all they care about and this is the time of year they make the money. The rest of the year is when they build guys up and they've done a good job of doing so since last year's WM establishing several credible guys but those guys aren't ready to make them the big money yet. If those new names shine on the undercard of a big show in the NY market like this year they could on the verge of breaking out and be ready to take the next step by SummerSlam and be established as key main event players by the next years mania. but unless those shareholders are complete idiots they also know that a company needs to sustain itself long-term as well to continue being worth investing in. if they see where things are currently headed and pull out because it's obvious that the WWE won't be worth as much in the long run, it can be devastating.
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Post by Deleted on Jan 29, 2013 11:40:24 GMT -5
One of my friends started that way last year and he stayed after Rock left.
Depends on the person.
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Post by Red Impact on Jan 29, 2013 11:45:19 GMT -5
To the people claiming that more people will stick around after the Rock leaves again... Remind me again how many more viewers RAW got after the Rock left last time? About the same number as stayed after Punk's big summer angle ended.
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Post by Deleted on Jan 29, 2013 11:51:08 GMT -5
To the people claiming that more people will stick around after the Rock leaves again... Remind me again how many more viewers RAW got after the Rock left last time? About the same number as stayed after Punk's big summer angle ended. Exactly - status quo - or worse. So, we have the numbers to back up the fact that the audience the Rock brings in, doesn't really stick around. I think we can put this thread to rest. Either that or some do stick around, but other viewers stop watching because the numbers really haven't moved. So, at best its a zero-sum game (with a short-term boost) for a wrestler that probably costs A LOT more than a regular employee.
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