Smart TV ads getting more intrusive?

[The Summer of Muskrat XVII]

I’ve got an Amazon OMNI Fire TV in my living room, a Firestick 4K on the TV in my bedroom, and a Roku Premiere on the kitchen TV. All 3, over the past 2-3 weeks, have started auto playing trailers and ads when I’m on the Home Screen instead of just the standard poster ads. Anyone else been noticing shit like this?

[wildojinx]

Yeah, it's been happening to my firestick tv too, thankfully, I'm rarely on the home screen.

[Celexa Bliss]

Yep, my Firestick started doing it about a month ago. Turned it on, went to do something and walked back into an ad for Paw Patrol lol

[Ultimo Gallos]

Haven't had it happen yet. But all I got in the house is Roku devices.