Post by willywonka666 on Dec 18, 2012 15:26:31 GMT -5
In an attempt to make up for a 2.2% sales drop in the month of October, McDonald's will encourage its franchises to open on Christmas day, Advertising Age reported.
The idea came up after finding that a 2.5% sales growth in the month of November was linked to the earnings of the locations that were open on Thanksgiving Day.
"Starting with Thanksgiving, ensure your restaurants are open throughout the holidays," reads the Nov. 8 memo from McDonald's USA Chief Operating Officer Jim Johannesen. "Our largest holiday opportunity as a system is Christmas Day. Last year, [company-operated] restaurants that opened on Christmas averaged $5,500 in sales."
Even though the sum might seem insignificant, that is not the case when you take into account the number of locations McDonald's would keep open during the holiday. According to a memo dated Dec.12, Johannesen states that the 6,000 additional locations that remained open this Thanksgiving (in comparison to the previous year) had turned over an extra $36 million in sales.
"Our November results were driven, in part, by our Thanksgiving Day performance," Johannesen said in the Dec. 12 memo. "Thanks to proper planning and your great execution, we capitalized on the opportunity to be open while our customers were on the road -- and those customers rewarded us."
McDonald's spokeswoman Heather Oldani refused to comment on leaked information and assured that the "restaurants will be open to serve our customers when and how they need over the holidays."
Read more: www.upi.com/blog/2012/12/17/McDonalds-restaurants-might-stay-open-this-Christmas-for-an-extra-5500/1391355781082/#ixzz2FR97Yq00
Money is money and business id business, but this is EXTRA money that is unprecedented, as they have never done this before.
The employees will almost assuredly reap none of the benefits. Just no, no way do I agree with this. I see the point, but I don't think it is right at all-and this doesn't have to do with religion either-it is something that was once a given(literally) that is being taken away, so I wouldn't open my store. Hell, they already made up for a crummy October by staying open on Thanksgiving(which I didn't like either) but I don't think they were going to fall off the face of the earth by being closed 2 days out of the year.
The idea came up after finding that a 2.5% sales growth in the month of November was linked to the earnings of the locations that were open on Thanksgiving Day.
"Starting with Thanksgiving, ensure your restaurants are open throughout the holidays," reads the Nov. 8 memo from McDonald's USA Chief Operating Officer Jim Johannesen. "Our largest holiday opportunity as a system is Christmas Day. Last year, [company-operated] restaurants that opened on Christmas averaged $5,500 in sales."
Even though the sum might seem insignificant, that is not the case when you take into account the number of locations McDonald's would keep open during the holiday. According to a memo dated Dec.12, Johannesen states that the 6,000 additional locations that remained open this Thanksgiving (in comparison to the previous year) had turned over an extra $36 million in sales.
"Our November results were driven, in part, by our Thanksgiving Day performance," Johannesen said in the Dec. 12 memo. "Thanks to proper planning and your great execution, we capitalized on the opportunity to be open while our customers were on the road -- and those customers rewarded us."
McDonald's spokeswoman Heather Oldani refused to comment on leaked information and assured that the "restaurants will be open to serve our customers when and how they need over the holidays."
Read more: www.upi.com/blog/2012/12/17/McDonalds-restaurants-might-stay-open-this-Christmas-for-an-extra-5500/1391355781082/#ixzz2FR97Yq00
Money is money and business id business, but this is EXTRA money that is unprecedented, as they have never done this before.
The employees will almost assuredly reap none of the benefits. Just no, no way do I agree with this. I see the point, but I don't think it is right at all-and this doesn't have to do with religion either-it is something that was once a given(literally) that is being taken away, so I wouldn't open my store. Hell, they already made up for a crummy October by staying open on Thanksgiving(which I didn't like either) but I don't think they were going to fall off the face of the earth by being closed 2 days out of the year.
