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Post by Deleted on Jul 2, 2020 15:27:58 GMT -5
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Xxcjb01xX [PIECE OF: SH-]
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Post by Xxcjb01xX [PIECE OF: SH-] on Jul 2, 2020 15:30:43 GMT -5
Ok, so NXT won again this week, but there are quite a few differences
AEW spiked up 115,000 viewers and NXT only went up 9,000
AEW won every key demo again except the ever elusive 50+
NXT was good to keep momentum, probably riding Sasha Banks especially, will need to HOPEFULLY see the quarterly breakdowns this week, but in the end, I don't wanna take the ratings too much to heart, I just wanna see good wrestling do well, and both companies did that last night
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Post by Can you afford to pay me, Gah on Jul 2, 2020 15:32:21 GMT -5
Nice rebound which I expected for a PPVish like show. NXT still won the overall number but again PPVish show so it was bound to be high. I expect next week do around the same. I would say higher if Moxley vs Cage was happening. Jericho vs. OC should be a grabber though. Than following it with Moxley vs. Jericho in two weeks. AEW should be getting stronger rating again. They need more high profile matches on cards. I get not wanting to burn through but give something.
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Post by Deleted on Jul 2, 2020 15:34:59 GMT -5
I think we all know what happened here - the good idea was opening the show with MJF. The mistake was not keeping MJF on for the entire show.
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markymark
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Post by markymark on Jul 2, 2020 16:04:06 GMT -5
Ok, so NXT won again this week, but there are quite a few differences AEW spiked up 115,000 viewers and NXT only went up 9,000 AEW won every key demo again except the ever elusive 50+ NXT was good to keep momentum, probably riding Sasha Banks especially, will need to HOPEFULLY see the quarterly breakdowns this week, but in the end, I don't wanna take the ratings too much to heart, I just wanna see good wrestling do well, and both companies did that last night IMO its clearly obvious Io vs Sasha gave NXT the W in overall viewership. I bet PP vs PnP was once again tanked because the match became meaningless ever since Sammy got suspended.
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Post by Deleted on Jul 2, 2020 16:06:10 GMT -5
I thought Trent’s mom would put them over the top.
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Mozenrath
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Post by Mozenrath on Jul 2, 2020 16:09:25 GMT -5
Glad both did well, honestly. Maybe for the best that Moxley ended up needing to be put off a week, so people don't get forced to pick between Keith/Cole and Mox/Cage.
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Post by Captain Stud Muffin (BLM) on Jul 2, 2020 16:11:26 GMT -5
Uptick was def expected as they been hyping this show over the last 2-3 weeks
Next week should be the same and they possibly stand to get a little boost in another 2 weeks thanks to Mox/Cage being extended
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Post by Cyno on Jul 2, 2020 16:13:23 GMT -5
AEW actually "won" this week even though NXT had more total viewership. Mostly because AEW performed better in the more important demos, so it's considered to have performed better than NXT edging them out with more 50+ viewers. People (well, people in the wrestling sphere mostly; another obnoxious remnant of the Monday Night Wars) have a distorted view of ratings where they think total viewership is the most important number for ratings. Total viewership numbers really don't matter too much in the grand scheme of things (unless they're incredibly poor) compared to the key 18-49 demographics. Ratings as a whole are a measure of potential ad revenue and the biggest spenders are typically the 18-49 age group. So they're the most coveted demo and performing better with them is considered better by advertisers and Nielsen than having more eyeballs from demos that are less likely to buy things based on advertisements.
This also goes hand-in-hand with Nielsen ratings becoming increasingly obsolete for audience engagement in a rapidly evolving media landscape.
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Post by cabbageboy on Jul 2, 2020 16:22:11 GMT -5
Hmm...should AEW be alarmed that they couldn't hit 800,000 viewers with what was a hyped PPV card? I haven't watched NXT but did read the results and it sounded like the exact sort of show I don't want to see.
I think NXT has hit on the idea of how to beat AEW, namely just hotshot the hell out of everything. AEW tends to put on an entertaining weekly show but nothing in particular happens that's all that big there. I'd expect NXT to win next week as well now that Mox/Cage is off, but it's not exactly like you can give away Cole vs. Lee title for title on a regular basis.
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Post by BRAINFADE on Jul 2, 2020 16:34:22 GMT -5
Hmm...should AEW be alarmed that they couldn't hit 800,000 viewers with what was a hyped PPV card? I haven't watched NXT but did read the results and it sounded like the exact sort of show I don't want to see. I think NXT has hit on the idea of how to beat AEW, namely just hotshot the hell out of everything. AEW tends to put on an entertaining weekly show but nothing in particular happens that's all that big there. I'd expect NXT to win next week as well now that Mox/Cage is off, but it's not exactly like you can give away Cole vs. Lee title for title on a regular basis. That's the thing that will end up coming back to bite them. NXT has "won" in total viewers (which is secondary compared to winning in the demo, where AEW won once again) these past two weeks by hotshotting a bunch of big matches. History tells us that when companies keep hotshotting a bunch of shit, the well will eventually run dry and business will bottom out.
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Post by Captain Stud Muffin (BLM) on Jul 2, 2020 16:35:51 GMT -5
Hmm...should AEW be alarmed that they couldn't hit 800,000 viewers with what was a hyped PPV card? I haven't watched NXT but did read the results and it sounded like the exact sort of show I don't want to see. I think NXT has hit on the idea of how to beat AEW, namely just hotshot the hell out of everything. AEW tends to put on an entertaining weekly show but nothing in particular happens that's all that big there. I'd expect NXT to win next week as well now that Mox/Cage is off, but it's not exactly like you can give away Cole vs. Lee title for title on a regular basis. But NXT haven't hot shot everything, they been rolling like this for the last month The card was hotshot yes but everything was built up for it to make sense AEW will be fine. They really haven't touched that close to 1 mill viewer mark in a while. They have up and down patterns
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Post by polarbearpete on Jul 2, 2020 16:52:35 GMT -5
AEW actually "won" this week even though NXT had more total viewership. Mostly because AEW performed better in the more important demos, so it's considered to have performed better than NXT edging them out with more 50+ viewers. People (well, people in the wrestling sphere mostly; another obnoxious remnant of the Monday Night Wars) have a distorted view of ratings where they think total viewership is the most important number for ratings. Total viewership numbers really don't matter too much in the grand scheme of things (unless they're incredibly poor) compared to the key 18-49 demographics. Ratings as a whole are a measure of potential ad revenue and the biggest spenders are typically the 18-49 age group. So they're the most coveted demo and performing better with them is considered better by advertisers and Nielsen than having more eyeballs from demos that are less likely to buy things based on advertisements.
This also goes hand-in-hand with Nielsen ratings becoming increasingly obsolete for audience engagement in a rapidly evolving media landscape. The demos are more important for ad revenue and the networks but an argument can still be made that NXT won as a draw because they were able to get more people to watch their show live. Depends what you mean by “won.”
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Dub H
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Post by Dub H on Jul 2, 2020 16:54:58 GMT -5
Well if we are argumentation who "won" by viewers and not what investors care nobody won because Nielsen is a freaking joke.
Even for advertisers it is a joke,but it is a joke that gives money
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Post by polarbearpete on Jul 2, 2020 16:55:05 GMT -5
Hmm...should AEW be alarmed that they couldn't hit 800,000 viewers with what was a hyped PPV card? I haven't watched NXT but did read the results and it sounded like the exact sort of show I don't want to see. I think NXT has hit on the idea of how to beat AEW, namely just hotshot the hell out of everything. AEW tends to put on an entertaining weekly show but nothing in particular happens that's all that big there. I'd expect NXT to win next week as well now that Mox/Cage is off, but it's not exactly like you can give away Cole vs. Lee title for title on a regular basis. That's the thing that will end up coming back to bite them. NXT has "won" in total viewers (which is secondary compared to winning in the demo, where AEW won once again) these past two weeks by hotshotting a bunch of big matches. History tells us that when companies keep hotshotting a bunch of shit, the well will eventually run dry and business will bottom out. Not sure I’d call it hot-shotting a bunch of matches. They aren’t really presenting PPV quality cards, outside of 1 match per week (the triple threat last week, Io-Sasha this week, Cole-Lee next week).
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Post by Cyno on Jul 2, 2020 17:03:29 GMT -5
AEW actually "won" this week even though NXT had more total viewership. Mostly because AEW performed better in the more important demos, so it's considered to have performed better than NXT edging them out with more 50+ viewers. People (well, people in the wrestling sphere mostly; another obnoxious remnant of the Monday Night Wars) have a distorted view of ratings where they think total viewership is the most important number for ratings. Total viewership numbers really don't matter too much in the grand scheme of things (unless they're incredibly poor) compared to the key 18-49 demographics. Ratings as a whole are a measure of potential ad revenue and the biggest spenders are typically the 18-49 age group. So they're the most coveted demo and performing better with them is considered better by advertisers and Nielsen than having more eyeballs from demos that are less likely to buy things based on advertisements.
This also goes hand-in-hand with Nielsen ratings becoming increasingly obsolete for audience engagement in a rapidly evolving media landscape. The demos are more important for ad revenue and the networks but an argument can still be made that NXT won as a draw because they were able to get more people to watch their show live. Depends what you mean by “won.” What's the material difference between watching it specifically live on TV and watching it on DVR, on demand, live on the internet, or on a streaming service? One of the biggest answers is "ad revenue." Otherwise, Nielsen is a joke if you just want total viewership numbers. Hell, Nielsen is a joke in general, but networks still use it as the key measurement for determining ad rates.
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Xxcjb01xX [PIECE OF: SH-]
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Writer, Lover of all things Wrestling. Analytical, Critical, Lovable (hopefully). Lets all have fun!
Posts: 235,029
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Post by Xxcjb01xX [PIECE OF: SH-] on Jul 2, 2020 17:06:22 GMT -5
Hmm...should AEW be alarmed that they couldn't hit 800,000 viewers with what was a hyped PPV card? I haven't watched NXT but did read the results and it sounded like the exact sort of show I don't want to see. I think NXT has hit on the idea of how to beat AEW, namely just hotshot the hell out of everything. AEW tends to put on an entertaining weekly show but nothing in particular happens that's all that big there. I'd expect NXT to win next week as well now that Mox/Cage is off, but it's not exactly like you can give away Cole vs. Lee title for title on a regular basis. But NXT haven't hot shot everything, they been rolling like this for the last month The card was hotshot yes but everything was built up for it to make sense AEW will be fine. They really haven't touched that close to 1 mill viewer mark in a while. They have up and down patterns They got close with Tyson, but I don't see them getting close to a million again until the fans come back. But the right match and situation could do it. It all depends on what AEW wants to do with the empty arena situations. Honestly they really don't have much of a choice, the outlook for fans for this year is looking extremely thin until there is a proven vaccine.
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Post by polarbearpete on Jul 2, 2020 17:09:51 GMT -5
The demos are more important for ad revenue and the networks but an argument can still be made that NXT won as a draw because they were able to get more people to watch their show live. Depends what you mean by “won.” What's the material difference between watching it specifically live on TV and watching it on DVR, on demand, live on the internet, or on a streaming service? One of the biggest answers is "ad revenue." Otherwise, Nielsen is a joke if you just want total viewership numbers. Hell, Nielsen is a joke in general, but networks still use it as the key measurement for determining ad rates. Yes that’s what I said, it is more important for networks. I was saying one way to look at ratings though is as a measurement of interest and who is “drawing more.” In that case, total viewership would be the metric to look at.
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Post by polarbearpete on Jul 2, 2020 17:12:48 GMT -5
But NXT haven't hot shot everything, they been rolling like this for the last month The card was hotshot yes but everything was built up for it to make sense AEW will be fine. They really haven't touched that close to 1 mill viewer mark in a while. They have up and down patterns They got close with Tyson, but I don't see them getting close to a million again until the fans come back. But the right match and situation could do it. It all depends on what AEW wants to do with the empty arena situations. Honestly they really don't have much of a choice, the outlook for fans for this year is looking extremely thin until there is a proven vaccine. They could definitely approach a million if they put on actual PPV main event type matches like NXT does, but AEW relies on PPV revenue too much and so they need to save those money matches. They could put Omega vs. Moxley for the world title and Cody vs. Jericho for the TNT title next week and they’d draw 900,000 to a million for sure.
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Post by Cyno on Jul 2, 2020 17:15:35 GMT -5
What's the material difference between watching it specifically live on TV and watching it on DVR, on demand, live on the internet, or on a streaming service? One of the biggest answers is "ad revenue." Otherwise, Nielsen is a joke if you just want total viewership numbers. Hell, Nielsen is a joke in general, but networks still use it as the key measurement for determining ad rates. Yes that’s what I said, it is more important for networks. I was saying one way to look at ratings though is as a measurement of interest and who is “drawing more.” In that case, total viewership would be the metric to look at. And again, Nielsen ratings (which primarily serves as a resource for advertisers and network advertising departments) have been an increasingly inaccurate and obsolete way of measuring that. I blame that on the legacy of the Monday Night Wars where they were held up as all-important by wrestling fans, egged on by writers and the likes of Eric Bischoff. Though let it never be said that pro wrestling is always with the times.
It's also why I think judging what is or isn't a draw based on something as nebulous as quarter-hour breakdowns is complete fugazi.
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