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Post by THE FVNKER on Mar 9, 2023 20:56:40 GMT -5
I'm genuinely trying to figure out if people (the ones who do) who act like a "low" rating, even if it's often, is actually enough for WBD to legit cancel them. AEW would be a hot commodity for any channel without ties to WWE and it's abundantly clear that the network wants them. Besides Dynamite, you've got Dark, we've had Cody's horseshit show, supposedly Darby's gonna be doing something, All Access is coming soon and that trademark for the Women's show is likely meant for network television as well. I understand the merit for discussion about the ratings and stuff but I've said 1000 times that Nielsen ratings specifically are a relic of a figure to go by when you consider how people consume TV anymore. Yes, it has its place but I don't see AEW being in any jeopardy at all unless we're talking like, week over week of sub 500k (which if im not mistaken was the number WBD had as the goal post to consider the show a success in the beginning.) Oh well. This is basically the same post I always make in these threads so I guess here's anotha one. No one has even insinuated them getting cancelled have they? I don't understand why this is always the fall back it's like it is always all or nothing no pun intended. Things can just be underperforming. Didn't really mean this specific site. Could've clarified that.
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Deleted
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Post by Deleted on Mar 9, 2023 21:03:12 GMT -5
No one has even insinuated them getting cancelled have they? I don't understand why this is always the fall back it's like it is always all or nothing no pun intended. Things can just be underperforming. Didn't really mean this specific site. Could've clarified that. Fair enough and I didn't mean to come across as snippy it's just with all these cross rhodes (pun intended that time) we have came to recently I figured I would ask because I haven't really seen, even the people who are more critical of AEW like myself, really dog the ratings for a good while now. Rampage is obviously concerning but thats an entire different situation that WBD/Turner can take some responsibility for as well. In the end I responded as i did because I just think it's unfair that things are casted at times that it's always got to be either everything's amazing or the sky is falling and it's never that simple.
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Xxcjb01xX [PIECE OF: SH-]
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Post by Xxcjb01xX [PIECE OF: SH-] on Mar 9, 2023 21:07:58 GMT -5
If I'm speaking about assholes who treat the rating every week like AEW is dying or is in serious trouble, I am speaking for Twitter or Reddit, I'm not speaking of here
Again we've had some doomposters in the past in these threads but at large they've calmed down and mellowed out in comparison to how that used to be. At this stage Warner's basically in love with AEW despite a Pandemic and the multiple mergers, that's what really matters, if we were getting specific reports that Warner was not happy about what AEW was doing numbers wise, then it'd be worrisome, but we don't even get that about Rampage.
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schizo
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Post by schizo on Mar 9, 2023 22:42:32 GMT -5
My thing is, why even bring up the doomsayers from Twitter and Reddit at all? Why acknowledge them or mention them? They’re not apart of this site and thus, not our problem. Its common knowledge that those sites are full of doomsayers so just ignore them and not acknowledge them?
I mean, we all know the reality is that AEW isn’t going anywhere anytime soon. So why get angry at the doomsayers, it’s all just empty takes
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Post by gnr123 on Mar 9, 2023 22:52:44 GMT -5
No, AEW is not going out of business just because they have a low rating. TNA's ratings were never good either yet their still around. The Khan's are Billionaires and AEW is Tony's passion project, it's not going anywhere. I don't understand why every time AEW has a low rating we have people jokingly saying how "well, guess AEW's done." And yes, even if it is elsewhere, I don't know why their opinions matter, clearly their trolls with a agenda, just like how there are trolls against WWE that act like WWE are to going die any day now, I've been seeing it for a LOOOONG time.
What matters is that AEW is averaging less viewers than they have been. They got nearly identical rating's before, and after the supposed "momentum shift" PPV, that's not cause for concern? Maybe WBD are happy with the ratings and rankings, whatever, but for being the Booker of the Year, Tony Khan isn't bringing in the viewers that has was a year ago. hen RAW was getting abysmal ratings a year or two ago, like record lows every week, people were saying "Vince has gone senile, nothing happens, no one wants to sit through 3 hours of boring TV, there's no interesting characters." All legit criticisms, now that AEW averages lower ratings than a year ago, it's because of basketball, or Thanksgiving Eve, or people were tired from the Super Bowl, or "the ratings don't matter, only the demo matters," now both are down, "the ranking's the only thing that matters." It's clear that people are tuning out of AEW, but why? That's the question no one's wants to ask. Or answer.
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Fade
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Post by Fade on Mar 9, 2023 23:03:28 GMT -5
I had to look up Vanderpump Rules.
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Xxcjb01xX [PIECE OF: SH-]
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Post by Xxcjb01xX [PIECE OF: SH-] on Mar 9, 2023 23:32:12 GMT -5
My thing is, why even bring up the doomsayers from Twitter and Reddit at all? Why acknowledge them or mention them? They’re not apart of this site and thus, not our problem. Its common knowledge that those sites are full of doomsayers so just ignore them and not acknowledge them? I mean, we all know the reality is that AEW isn’t going anywhere anytime soon. So why get angry at the doomsayers, it’s all just empty takes For contrast sometimes, or just about how some online feedback is dumb But it really shouldn't be an issue if it's brought up as it's also still ratings discussion. But I think everyone's always noting where the negativity comes from and it's normally not here Regardless I do think ratings talks have calmed down and these threads are the better for it
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Xxcjb01xX [PIECE OF: SH-]
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Post by Xxcjb01xX [PIECE OF: SH-] on Mar 9, 2023 23:37:26 GMT -5
No, AEW is not going out of business just because they have a low rating. TNA's ratings were never good either yet their still around. The Khan's are Billionaires and AEW is Tony's passion project, it's not going anywhere. I don't understand why every time AEW has a low rating we have people jokingly saying how "well, guess AEW's done." And yes, even if it is elsewhere, I don't know why their opinions matter, clearly their trolls with a agenda, just like how there are trolls against WWE that act like WWE are to going die any day now, I've been seeing it for a LOOOONG time. What matters is that AEW is averaging less viewers than they have been. They got nearly identical rating's before, and after the supposed "momentum shift" PPV, that's not cause for concern? Maybe WBD are happy with the ratings and rankings, whatever, but for being the Booker of the Year, Tony Khan isn't bringing in the viewers that has was a year ago. hen RAW was getting abysmal ratings a year or two ago, like record lows every week, people were saying "Vince has gone senile, nothing happens, no one wants to sit through 3 hours of boring TV, there's no interesting characters." All legit criticisms, now that AEW averages lower ratings than a year ago, it's because of basketball, or Thanksgiving Eve, or people were tired from the Super Bowl, or "the ratings don't matter, only the demo matters," now both are down, "the ranking's the only thing that matters." It's clear that people are tuning out of AEW, but why? That's the question no one's wants to ask. Or answer. Because ratings are a fickle mistress and hard to pinpoint. It's easy to say "People are tuning out of AEW" but then the next week the number will spike again and that discussion is moot Ratings rise and fall and sometimes it's easier to point at and give the reason and sometimes it's an anomaly across cable that isn't just effecting AEW The reason no one can really ask or answer is because the question and the answer aren't definitive, it's not a goalpost move, it's just observations of ratings patterns, and last year might not have had two big NBA games on it for the demo to be lower, it's just a lot of factors where you can point at some things that have logically brought AEW down over the years much like WWE's, but in the end Nielson is also only in a fraction of homes around the US, and who knows how many people are actually watching the shows outside of their estimations, which is a whole other can of worms I also thought everyone agreed "People were tired from the Super Bowl" was a joke. Like that wasn't serious when it was posted right? Because it never came off serious lol. Fact is if the NBA isn't there, AEW's at worst number 2 on the night, it does matter and it is a reason regardless of the ever changing madness cable ratings can be week to week sometimes.
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Post by Ecks Ecks Ringout Ecks Ecks on Mar 9, 2023 23:52:44 GMT -5
I don't know what a Vanderpump is, but it sounds like Scotty Steiner doing Hunter Hearst Helmsley's original gimmick and I kind of want to see that.
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Post by gnr123 on Mar 10, 2023 0:25:25 GMT -5
No, AEW is not going out of business just because they have a low rating. TNA's ratings were never good either yet their still around. The Khan's are Billionaires and AEW is Tony's passion project, it's not going anywhere. I don't understand why every time AEW has a low rating we have people jokingly saying how "well, guess AEW's done." And yes, even if it is elsewhere, I don't know why their opinions matter, clearly their trolls with a agenda, just like how there are trolls against WWE that act like WWE are to going die any day now, I've been seeing it for a LOOOONG time. What matters is that AEW is averaging less viewers than they have been. They got nearly identical rating's before, and after the supposed "momentum shift" PPV, that's not cause for concern? Maybe WBD are happy with the ratings and rankings, whatever, but for being the Booker of the Year, Tony Khan isn't bringing in the viewers that has was a year ago. hen RAW was getting abysmal ratings a year or two ago, like record lows every week, people were saying "Vince has gone senile, nothing happens, no one wants to sit through 3 hours of boring TV, there's no interesting characters." All legit criticisms, now that AEW averages lower ratings than a year ago, it's because of basketball, or Thanksgiving Eve, or people were tired from the Super Bowl, or "the ratings don't matter, only the demo matters," now both are down, "the ranking's the only thing that matters." It's clear that people are tuning out of AEW, but why? That's the question no one's wants to ask. Or answer. Because ratings are a fickle mistress and hard to pinpoint. It's easy to say "People are tuning out of AEW" but then the next week the number will spike again and that discussion is moot Ratings rise and fall and sometimes it's easier to point at and give the reason and sometimes it's an anomaly across cable that isn't just effecting AEW The reason no one can really ask or answer is because the question and the answer aren't definitive, it's not a goalpost move, it's just observations of ratings patterns, and last year might not have had two big NBA games on it for the demo to be lower, it's just a lot of factors where you can point at some things that have logically brought AEW down over the years much like WWE's, but in the end Nielson is also only in a fraction of homes around the US, and who knows how many people are actually watching the shows outside of their estimations, which is a whole other can of worms I also thought everyone agreed "People were tired from the Super Bowl" was a joke. Like that wasn't serious when it was posted right? Because it never came off serious lol. Fact is if the NBA isn't there, AEW's at worst number 2 on the night, it does matter and it is a reason regardless of the ever changing madness cable ratings can be week to week sometimes. Even with the NBA last tear, they got better ratings overall. They had 956k viewer's last year on the same night with NBA basketball. In fact, the first ten weeks of last year, AEW had five 1 million shows, with only 1 800k and the others in the 900k. This year, the first 10 weeks have had two 1 million shows, and five 800k shows, they are averaging less viewers than they were last year during the same time. That's not a "fickle mistress," that's a drop in viewership. I also like how you brought up the "People were tired from the Super Bowl" and said it never came off serious. The same can be said about the asshole's who troll AEW fans and act like AEW'S going to die any day now, but you seem to take them really seriously to post about them on a forum where they aren't on. Fact is, trolls are on all sides of the spectrum, tribalism is stupid, and AEW fans trash WWE as well.
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The Ichi
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Post by The Ichi on Mar 10, 2023 2:34:57 GMT -5
I do agree with not bringing up Twitter opinions, mostly because it's just depressing and it seems like an alien planet over there at this rate.
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Xxcjb01xX [PIECE OF: SH-]
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Post by Xxcjb01xX [PIECE OF: SH-] on Mar 10, 2023 2:37:15 GMT -5
Because ratings are a fickle mistress and hard to pinpoint. It's easy to say "People are tuning out of AEW" but then the next week the number will spike again and that discussion is moot Ratings rise and fall and sometimes it's easier to point at and give the reason and sometimes it's an anomaly across cable that isn't just effecting AEW The reason no one can really ask or answer is because the question and the answer aren't definitive, it's not a goalpost move, it's just observations of ratings patterns, and last year might not have had two big NBA games on it for the demo to be lower, it's just a lot of factors where you can point at some things that have logically brought AEW down over the years much like WWE's, but in the end Nielson is also only in a fraction of homes around the US, and who knows how many people are actually watching the shows outside of their estimations, which is a whole other can of worms I also thought everyone agreed "People were tired from the Super Bowl" was a joke. Like that wasn't serious when it was posted right? Because it never came off serious lol. Fact is if the NBA isn't there, AEW's at worst number 2 on the night, it does matter and it is a reason regardless of the ever changing madness cable ratings can be week to week sometimes. Even with the NBA last tear, they got better ratings overall. They had 956k viewer's last year on the same night with NBA basketball. In fact, the first ten weeks of last year, AEW had five 1 million shows, with only 1 800k and the others in the 900k. This year, the first 10 weeks have had two 1 million shows, and five 800k shows, they are averaging less viewers than they were last year during the same time. That's not a "fickle mistress," that's a drop in viewership. I also like how you brought up the "People were tired from the Super Bowl" and said it never came off serious. The same can be said about the asshole's who troll AEW fans and act like AEW'S going to die any day now, but you seem to take them really seriously to post about them on a forum where they aren't on. Fact is, trolls are on all sides of the spectrum, tribalism is stupid, and AEW fans trash WWE as well. But like was it ever serious? You never really answered my question. If it was then my bad but I thought it was just a joke like many of the memes that are in these ratings threads because they aren't serious or we try to keep them lighthearted anymore. Idk why all of a sudden it's an issue to mention negativity from trolls on other platforms when it's been done forever. We always mention the bad sides of Reddit, Twitter, and other socials all over these boards, even as a way to lament that FAN is just better in comparison, and are so for ratings threads as well. Mothman's posts literally make fun of just how crazy some users can be on other sites and they are a ratings thread highlight every single week. And ratings are a fickle mistress when they go up and down and completely make the discussions moot almost week to week. Cable is also just decreasing year by year for weekly formats and that's been the case for years, it's not just down for AEW it's down for everybody and that's always been the trend, but again, AEW's held pretty strong for three years and proved just a few weeks ago they can still hit over a million, it all depends on what's going on and it's why ratings are hard to define by one simple metric or reason as to why they are every week, which is why most people guess. And to the highlight part, I don't exactly know who was disagreeing with any of these points, and sorry if I don't see the problem in knocking some trolls every now and again like other users have on the board before. They've brought up toxic comment sections before, people being negative across other sites, etc, and this is no different. If you don't want to hear about them that's fair enough, but I don't see the harm in saying people try to jump through hoops to keep a gimmick going, and I'm glad FAN stays out of it. And it's not like they're brought up every week anyway, just depends on the convo or the situation, like most discussion tends to be.
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Post by Xxcjb01xX [PIECE OF: SH-] on Mar 10, 2023 2:39:58 GMT -5
I do agree with not bringing up Twitter opinions, mostly because it's just depressing and it seems like an alien planet over there at this rate. My thing is it's the most side-eye of comments whenever they're posted anyway. I don't normally see the takes actually posted on the forum for people to see or even vivid descriptions of what people are saying in many regards especially when it comes to the ratings, mostly we just say people are moving goalposts or doing the usual, and it's not just Twitter, it's a lot of cited places, it's even interesting to compare them sometimes since reactions can be varied sometimes. Overall though I don't think they're mentioned ad-nauseum, just at times, like in this thread as well when someone asked if this ratings thread was like "Other places online", to which, thankfully, I think it very much isn't.
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Post by stoptheclocks on Mar 10, 2023 3:20:32 GMT -5
I think ratings are certainly something to be conscious of, since they can at least give an idea of the overall health and forward momentum of the company and reflect when there is and isn't as much interest in what's going on, but they certainly aren't in a position where they're going to live and die by the week to week, especially when you've got NBA around as a good reason why they'd dip. My qualm isn't exactly with the ratings being a stat we choose to analyze (I may have worded it like that in my post though), but with the fact that the Nielsen system sucks ass. Its that they are in apparently in 40k homes in the US, with an estimated 120k televisions, yet they estimate there are 122 million televisions in the country. Now I see how the math adds up on that, but that is a big logical leap to take when accounting for views. There must legit ways to track the real world viewership. I don't know that for sure, but one would definitely think so. The thing is, it doesn't matter what you or I think of the system. Ad companies and TV execs nigh on swear by it. Whether it's fair or unfair, those are the rules of the game any TV show plays. It goes back to the point I made earlier - if you can't read anything into ratings, even if they are down year on year compared to other wrestling shows or if the quarter hours show certain trends. If you shouldn't do that, what's the point of having a thread? Straw man arguments vs reddit posters? We shouldn't really have to start every week with everyone pledging that they acknowledge AEW is in a good position overall before discussing anything else.
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AdamAFL was sooooo wrong
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Post by AdamAFL was sooooo wrong on Mar 10, 2023 5:28:53 GMT -5
No, AEW is not going out of business just because they have a low rating. TNA's ratings were never good either yet their still around. The Khan's are Billionaires and AEW is Tony's passion project, it's not going anywhere. I don't understand why every time AEW has a low rating we have people jokingly saying how "well, guess AEW's done." And yes, even if it is elsewhere, I don't know why their opinions matter, clearly their trolls with a agenda, just like how there are trolls against WWE that act like WWE are to going die any day now, I've been seeing it for a LOOOONG time. What matters is that AEW is averaging less viewers than they have been. They got nearly identical rating's before, and after the supposed "momentum shift" PPV, that's not cause for concern? Maybe WBD are happy with the ratings and rankings, whatever, but for being the Booker of the Year, Tony Khan isn't bringing in the viewers that has was a year ago. hen RAW was getting abysmal ratings a year or two ago, like record lows every week, people were saying "Vince has gone senile, nothing happens, no one wants to sit through 3 hours of boring TV, there's no interesting characters." All legit criticisms, now that AEW averages lower ratings than a year ago, it's because of basketball, or Thanksgiving Eve, or people were tired from the Super Bowl, or "the ratings don't matter, only the demo matters," now both are down, "the ranking's the only thing that matters." It's clear that people are tuning out of AEW, but why? That's the question no one's wants to ask. Or answer. I tend not to criticise Tony in the way I did Vince cos by and large I enjoy Dynamite every week. AEW has always been kind of a perfect blend of everything I like in wrestling. I’m not overly fussed about how it does viewership wise but always pop into rating threads cos TK is likely to stay the course if they’re doing well which bodes well for me if that makes sense. I don’t presume to speak for everyone but I assume that’s why there’s less criticism of the product on here cos whilst clearly the mainstream public prefer the WWE product by a significant amount on here it’s probably the inverse. Not potentially in viewership but more in enjoyment.
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Post by polarbearpete on Mar 10, 2023 9:24:03 GMT -5
Even with the NBA last tear, they got better ratings overall. They had 956k viewer's last year on the same night with NBA basketball. In fact, the first ten weeks of last year, AEW had five 1 million shows, with only 1 800k and the others in the 900k. This year, the first 10 weeks have had two 1 million shows, and five 800k shows, they are averaging less viewers than they were last year during the same time. That's not a "fickle mistress," that's a drop in viewership. I also like how you brought up the "People were tired from the Super Bowl" and said it never came off serious. The same can be said about the asshole's who troll AEW fans and act like AEW'S going to die any day now, but you seem to take them really seriously to post about them on a forum where they aren't on. Fact is, trolls are on all sides of the spectrum, tribalism is stupid, and AEW fans trash WWE as well. But like was it ever serious? You never really answered my question. If it was then my bad but I thought it was just a joke like many of the memes that are in these ratings threads because they aren't serious or we try to keep them lighthearted anymore. Idk why all of a sudden it's an issue to mention negativity from trolls on other platforms when it's been done forever. We always mention the bad sides of Reddit, Twitter, and other socials all over these boards, even as a way to lament that FAN is just better in comparison, and are so for ratings threads as well. Mothman's posts literally make fun of just how crazy some users can be on other sites and they are a ratings thread highlight every single week. And ratings are a fickle mistress when they go up and down and completely make the discussions moot almost week to week. Cable is also just decreasing year by year for weekly formats and that's been the case for years, it's not just down for AEW it's down for everybody and that's always been the trend, but again, AEW's held pretty strong for three years and proved just a few weeks ago they can still hit over a million, it all depends on what's going on and it's why ratings are hard to define by one simple metric or reason as to why they are every week, which is why most people guess. And to the highlight part, I don't exactly know who was disagreeing with any of these points, and sorry if I don't see the problem in knocking some trolls every now and again like other users have on the board before. They've brought up toxic comment sections before, people being negative across other sites, etc, and this is no different. If you don't want to hear about them that's fair enough, but I don't see the harm in saying people try to jump through hoops to keep a gimmick going, and I'm glad FAN stays out of it. And it's not like they're brought up every week anyway, just depends on the convo or the situation, like most discussion tends to be. Ratings are still important and while things fluctuate week to week, I’d argue it is very important to look at the patterns over time. There’s someone on the Meltzer forums that keeps a rolling 4 week rating chart for the major wrestling shows compared to the same 4 weeks the year prior. Dynamite and Rampage are typically down significantly, greater than the percentage of cord cutters, while Raw and Smackdown are up in the same time frame. I think that’s worth exploring as a topic of discussion as to the reasons why, what can be done to help, etc.
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Post by Denny Zen is Cooking™ on Mar 10, 2023 10:20:17 GMT -5
Didn't really mean this specific site. Could've clarified that. Fair enough and I didn't mean to come across as snippy it's just with all these cross rhodes (pun intended that time) we have came to recently I figured I would ask because I haven't really seen, even the people who are more critical of AEW like myself, really dog the ratings for a good while now. Rampage is obviously concerning but thats an entire different situation that WBD/Turner can take some responsibility for as well. In the end I responded as i did because I just think it's unfair that things are casted at times that it's always got to be either everything's amazing or the sky is falling and it's never that simple. You know, honestly, I’m not sure Rampage is really especially concerning to WBD. I’m not in the television industry, but they call that the Friday Night Death Slot for a reason. Consistent #35-40 on the night is kind of what you’d expect from that slot. The fact that Rampage will every now and again break the Top 10 for an especially hot show is just found money. The ratings threads every week have this tone that WBD must be worried about Rampage, but there’s been no actual confirmation of that at all. In fact, I think WBD has Rampage in that timeslot for a very calculated reason. I agree that these ratings threads get unnecessarily chippy here and throughout the internet when, really, AEW throughout its existence has averaged between 800k-1.2 million each week. It has a well-established floor and ceiling that makes it a very valuable television property. And with the way I understand Nielsen estimates to work, that’s probably the difference in like 20 or so households choosing to watch or not watch each week to reach the estimate. We always act like there are these drastic fluctuations in AEW’s ratings each week, but there aren’t. AEW is remarkably consistent. It’s just not RAW. But that’s an unfair comparison because RAW is probably THE most valuable non-big 4 sports league cable commodity and has a 30 year headstart. TK probably brought a lot of those comparisons on himself with some of his comments over the years, to be certain, but if you don’t try and make a 1:1 comparison between Dynamite and RAW then there’s really no valid criticism of Dynamite’s ratings to be had.
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Post by Denny Zen is Cooking™ on Mar 10, 2023 10:27:18 GMT -5
But like was it ever serious? You never really answered my question. If it was then my bad but I thought it was just a joke like many of the memes that are in these ratings threads because they aren't serious or we try to keep them lighthearted anymore. Idk why all of a sudden it's an issue to mention negativity from trolls on other platforms when it's been done forever. We always mention the bad sides of Reddit, Twitter, and other socials all over these boards, even as a way to lament that FAN is just better in comparison, and are so for ratings threads as well. Mothman's posts literally make fun of just how crazy some users can be on other sites and they are a ratings thread highlight every single week. And ratings are a fickle mistress when they go up and down and completely make the discussions moot almost week to week. Cable is also just decreasing year by year for weekly formats and that's been the case for years, it's not just down for AEW it's down for everybody and that's always been the trend, but again, AEW's held pretty strong for three years and proved just a few weeks ago they can still hit over a million, it all depends on what's going on and it's why ratings are hard to define by one simple metric or reason as to why they are every week, which is why most people guess. And to the highlight part, I don't exactly know who was disagreeing with any of these points, and sorry if I don't see the problem in knocking some trolls every now and again like other users have on the board before. They've brought up toxic comment sections before, people being negative across other sites, etc, and this is no different. If you don't want to hear about them that's fair enough, but I don't see the harm in saying people try to jump through hoops to keep a gimmick going, and I'm glad FAN stays out of it. And it's not like they're brought up every week anyway, just depends on the convo or the situation, like most discussion tends to be. Ratings are still important and while things fluctuate week to week, I’d argue it is very important to look at the patterns over time. There’s someone on the Meltzer forums that keeps a rolling 4 week rating chart for the major wrestling shows compared to the same 4 weeks the year prior. Dynamite and Rampage are typically down significantly, greater than the percentage of cord cutters, while Raw and Smackdown are up in the same time frame. I think that’s worth exploring as a topic of discussion as to the reasons why, what can be done to help, etc. I just think it’s hard to scrutinize data like this when traditional statistical analysis methods don’t fit cleanly into the modern television/streaming landscape. It seems to me that AEW’s audience, from its inception, has trended younger than WWE’s in terms of the overall viewership. Cord cutting is a lot less prevalent in the over 50s crowd, so that could definitely mean that AEW’s product has cooled considerably over the last year. But it could also mean that AEW is disproportionately affected by cord cutting due to the younger age of its core audience. Also probably shows that some younger fans who previously were AEW-only are back at the table with WWE as the product has heated up with Vince’s exit from creative. Which is great for WWE, but has absolutely no bearing on AEW at all.
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Post by Finish Uncle Muffin’s Story on Mar 10, 2023 10:44:00 GMT -5
This is kind of where I'm at with the ratings:
1. We know what AEW's going to draw these days - it's 800K to 1 million. 2. Their YouTube views usually hover between 100K and 300K. Stuff like Danielson/MJF has spiked to 600K. For whatever reason, Keith Lee returning drew 1 million views on YouTube. I think he may be more popular than they're giving him credit for - his debut drew 2.7 million views on YouTube for instance. 3. WB is giving them an extra hour on television.
At the end of the day, it's clear they're still in very good standing. I think anybody trying to draw conclusions based on one week isn't doing it right. If we're sitting here one day and we're like "AEW draws 600K on Wednesday three weeks in a row," that's when you sound the red alarm.
For now, I think we're all discussing normal ebbs and flows in popularity based on a flawed system, which is also cool, as long as nobody is being a disrespectful prick about it.
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Post by polarbearpete on Mar 10, 2023 11:07:29 GMT -5
Ratings are still important and while things fluctuate week to week, I’d argue it is very important to look at the patterns over time. There’s someone on the Meltzer forums that keeps a rolling 4 week rating chart for the major wrestling shows compared to the same 4 weeks the year prior. Dynamite and Rampage are typically down significantly, greater than the percentage of cord cutters, while Raw and Smackdown are up in the same time frame. I think that’s worth exploring as a topic of discussion as to the reasons why, what can be done to help, etc. I just think it’s hard to scrutinize data like this when traditional statistical analysis methods don’t fit cleanly into the modern television/streaming landscape. It seems to me that AEW’s audience, from its inception, has trended younger than WWE’s in terms of the overall viewership. Cord cutting is a lot less prevalent in the over 50s crowd, so that could definitely mean that AEW’s product has cooled considerably over the last year. But it could also mean that AEW is disproportionately affected by cord cutting due to the younger age of its core audience. Also probably shows that some younger fans who previously were AEW-only are back at the table with WWE as the product has heated up with Vince’s exit from creative. Which is great for WWE, but has absolutely no bearing on AEW at all. The traditional methods of calculating ratings are still what is primarily used by advertisers and then by networks to determine value so it is still important. Nielsen also does now take into account certain live streaming platforms (I know YouTube TV and Hulu Live, not sure about any others). The AEW median age has also shifted, I think the last numbers I saw were from November and Dynamite was at 51 years old median age and RAW was at 54. Rampage was 53. If you want to look at the younger age groups, 18-34 year olds for Dynamite were at 0.22 this week. Raw was at 0.33. Last year’s post-Revolution show, Dynamite was at 0.23 in 18-34 and Raw was at 0.27. The big change is in 25-54. Dynamite was at 0.46 last year and was at 0.36 this year. Raw in 25-54 was at 0.70 this year and 0.57 last year.
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