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Post by Denny Zen is Cooking™ on Mar 10, 2023 11:35:08 GMT -5
I just think it’s hard to scrutinize data like this when traditional statistical analysis methods don’t fit cleanly into the modern television/streaming landscape. It seems to me that AEW’s audience, from its inception, has trended younger than WWE’s in terms of the overall viewership. Cord cutting is a lot less prevalent in the over 50s crowd, so that could definitely mean that AEW’s product has cooled considerably over the last year. But it could also mean that AEW is disproportionately affected by cord cutting due to the younger age of its core audience. Also probably shows that some younger fans who previously were AEW-only are back at the table with WWE as the product has heated up with Vince’s exit from creative. Which is great for WWE, but has absolutely no bearing on AEW at all. The traditional methods of calculating ratings are still what is primarily used by advertisers and then by networks to determine value so it is still important. Nielsen also does now take into account certain live streaming platforms (I know YouTube TV and Hulu Live, not sure about any others). The AEW median age has also shifted, I think the last numbers I saw were from November and Dynamite was at 51 years old median age and RAW was at 54. Rampage was 53. If you want to look at the younger age groups, 18-34 year olds for Dynamite were at 0.22 this week. Raw was at 0.33. Last year’s post-Revolution show, Dynamite was at 0.23 in 18-34 and Raw was at 0.27. The big change is in 25-54. Dynamite was at 0.46 last year and was at 0.36 this year. Raw in 25-54 was at 0.70 this year and 0.57 last year. I agree that they're important, I just think that it's a fool's errand trying to parse out any real meaning in microdata year over year, particularly given how volatile the television industry has been over the last 5 years. And that's especially true when you start trying to compare AEW and WWE 1:1. WWE being hot right now and seemingly bringing in more ex-viewers is not really a reflection on AEW in my opinion. WWE has a far larger pool of ex-viewers and "lapsed fans" to pull from than AEW does. I think the data objectively shows that WWE is more popular than AEW (which everyone knows), and that WWE's product is especially hot right now, but I'm not sure any of that has any bearing on AEW. AEW's core audience has barely fluctuated at all in over 3 years of existence. If you remove WWE from the equation, then we're seriously scrutinizing the fact that AEW's core demo rating last year was a .23, and this year it was a .22. Dynamite has proven itself to be a high-floor, low-ceiling TV property that produces live weekly content for a very dedicated core fanbase. That seems to be exactly what WBD wanted it to be. If Dynamite starts to consistently fall below 800k total viewers and the Top 10 in the demo each week, then there will be a problem. As it stands it's been remarkably consistent in its ratings over its entire existence.
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Post by polarbearpete on Mar 10, 2023 12:13:57 GMT -5
The traditional methods of calculating ratings are still what is primarily used by advertisers and then by networks to determine value so it is still important. Nielsen also does now take into account certain live streaming platforms (I know YouTube TV and Hulu Live, not sure about any others). The AEW median age has also shifted, I think the last numbers I saw were from November and Dynamite was at 51 years old median age and RAW was at 54. Rampage was 53. If you want to look at the younger age groups, 18-34 year olds for Dynamite were at 0.22 this week. Raw was at 0.33. Last year’s post-Revolution show, Dynamite was at 0.23 in 18-34 and Raw was at 0.27. The big change is in 25-54. Dynamite was at 0.46 last year and was at 0.36 this year. Raw in 25-54 was at 0.70 this year and 0.57 last year. I agree that they're important, I just think that it's a fool's errand trying to parse out any real meaning in microdata year over year, particularly given how volatile the television industry has been over the last 5 years. And that's especially true when you start trying to compare AEW and WWE 1:1. WWE being hot right now and seemingly bringing in more ex-viewers is not really a reflection on AEW in my opinion. WWE has a far larger pool of ex-viewers and "lapsed fans" to pull from than AEW does. I think the data objectively shows that WWE is more popular than AEW (which everyone knows), and that WWE's product is especially hot right now, but I'm not sure any of that has any bearing on AEW. AEW's core audience has barely fluctuated at all in over 3 years of existence. If you remove WWE from the equation, then we're seriously scrutinizing the fact that AEW's core demo rating last year was a .23, and this year it was a .22. Dynamite has proven itself to be a high-floor, low-ceiling TV property that produces live weekly content for a very dedicated core fanbase. That seems to be exactly what WBD wanted it to be. If Dynamite starts to consistently fall below 800k total viewers and the Top 10 in the demo each week, then there will be a problem. As it stands it's been remarkably consistent in its ratings over its entire existence. The core demo is 18-49, in which last year Dynamite was at 0.40 and this week was at 0.29. That’s a significant drop and I think something worth discussing. The 0.01 difference was in 18-34, which is not the “demo” that people talk about.
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Post by Dub H on Mar 10, 2023 12:25:14 GMT -5
I agree that they're important, I just think that it's a fool's errand trying to parse out any real meaning in microdata year over year, particularly given how volatile the television industry has been over the last 5 years. And that's especially true when you start trying to compare AEW and WWE 1:1. WWE being hot right now and seemingly bringing in more ex-viewers is not really a reflection on AEW in my opinion. WWE has a far larger pool of ex-viewers and "lapsed fans" to pull from than AEW does. I think the data objectively shows that WWE is more popular than AEW (which everyone knows), and that WWE's product is especially hot right now, but I'm not sure any of that has any bearing on AEW. AEW's core audience has barely fluctuated at all in over 3 years of existence. If you remove WWE from the equation, then we're seriously scrutinizing the fact that AEW's core demo rating last year was a .23, and this year it was a .22. Dynamite has proven itself to be a high-floor, low-ceiling TV property that produces live weekly content for a very dedicated core fanbase. That seems to be exactly what WBD wanted it to be. If Dynamite starts to consistently fall below 800k total viewers and the Top 10 in the demo each week, then there will be a problem. As it stands it's been remarkably consistent in its ratings over its entire existence. The core demo is 18-49, in which last year Dynamite was at 0.40 and this week was at 0.29. That’s a significant drop and I think something worth discussing. The 0.01 difference was in 18-34, which is not the “demo” that people talk about. not to be pedantic, as I think that is a very relevant drop. But if you would "rank" importance 18-34 is more important than 34-39. But it is a serious drop, which I think comes down a big drop in storyline quality and creativity
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Post by Denny Zen is Cooking™ on Mar 10, 2023 12:59:22 GMT -5
The core demo is 18-49, in which last year Dynamite was at 0.40 and this week was at 0.29. That’s a significant drop and I think something worth discussing. The 0.01 difference was in 18-34, which is not the “demo” that people talk about. not to be pedantic, as I think that is a very relevant drop. But if you would "rank" importance 18-34 is more important than 34-39. But it is a serious drop, which I think comes down a big drop in storyline quality and creativity Honestly, this whole discussion is pedantic and abstruse in my opinion. That’s what I was trying to say in my posts but I TL;DRed them. You were far more concise and eloquent lol.
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Post by polarbearpete on Mar 10, 2023 13:04:12 GMT -5
The core demo is 18-49, in which last year Dynamite was at 0.40 and this week was at 0.29. That’s a significant drop and I think something worth discussing. The 0.01 difference was in 18-34, which is not the “demo” that people talk about. not to be pedantic, as I think that is a very relevant drop. But if you would "rank" importance 18-34 is more important than 34-39. But it is a serious drop, which I think comes down a big drop in storyline quality and creativity Why is 18-34 more important than 35-49? The overall demo that advertisers look at most and that the chart rankings are based on is 18-49. Over a long period of time 18-34 will be more important if you retain them because then they won’t “age out” of the demo until much later. But for purposes of negotiations right now, I’d imagine the 18-49 number overall is most important.
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fw91
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Post by fw91 on Mar 10, 2023 14:20:29 GMT -5
Would it be out of line for me to suggest that people are talking about the rating decline, because they aren’t as close to WWE from a competition standpoint? People declared that AEW was going to be a thorn at WWE’s side and a serious competitor at a time where WWE enthusiasm amongst fans was at an all time low. Now imo, it’s apparent that AEW has settled as the strong number 2 company. Nothing wrong for that, and it’s a not indicative of dark times ahead, but I think for some (here or elsewhere) being the alternative more so than stiff competition is a letdown after the hype that was prevelant the company’s infancy. Now that WWE isn’t as crapped on, it feels like the AEW hype train has slowed down a bit. This just my take and I can be slightly reaching, but I think the rating decline is getting attention because it signifies the honeymoon phase didnt parlay into something bigger, especially when WWE was getting panned worse than ever. This isn’t meant to be a dig either. AEW is doing way better than TNA ever did in terms of being the closest thing to stiff compeition to WWE.
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Post by Denny Zen is Cooking™ on Mar 10, 2023 14:53:35 GMT -5
Would it be out of line for me to suggest that people are talking about the rating decline, because they aren’t as close to WWE from a competition standpoint? People declared that AEW was going to be a thorn at WWE’s side and a serious competitor at a time where WWE enthusiasm amongst fans was at an all time low. Now imo, it’s apparent that AEW has settled as the strong number 2 company. Nothing wrong for that, and it’s a not indicative of dark times ahead, but I think for some (here or elsewhere) being the alternative more so than stiff competition is a letdown after the hype that was prevelant the company’s infancy. Now that WWE isn’t as crapped on, it feels like the AEW hype train has slowed down a bit. This just my take and I can be slightly reaching, but I think the rating decline is getting attention because it signifies the honeymoon phase didnt parlay into something bigger, especially when WWE was getting panned worse than ever. This isn’t meant to be a dig either. AEW is doing way better than TNA ever did in terms of being the closest thing to stiff compeition to WWE. That's dead on, I think. Some (but certainly not all, and probably not even a majority) AEW fans built AEW up as a WWE-killer and predicted that Dynamite would catch and surpass RAW in the ratings. That hasn't happened and probably won't happen any time soon. I think that statements by people like Jericho and Tony Khan have made that worse. At the end of the day though, I don't think WWE's successes are indicative of AEW's failures. AEW isn't even really in any kind of true, discernible, ratings decline unless you hyperscrutinize the numbers. Dynamite's ratings have pretty much fluctuated in the 800-1.2 mil Nielsen estimate range throughout its entire post-NXT existence.
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Post by JoDaNa1281 on Mar 10, 2023 15:03:51 GMT -5
I do agree with not bringing up Twitter opinions, mostly because it's just depressing and it seems like an alien planet over there at this rate. Some wrestling fans on there are cool. But others...are just the worst.
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Post by SneakMan on Mar 10, 2023 15:07:57 GMT -5
Personally I just come to the ratings threads to read This Player Hating Mothman's end-times prophecies. Everything else I could take or leave.
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Post by Xxcjb01xX [PIECE OF: SH-] on Mar 10, 2023 17:58:50 GMT -5
I do agree with not bringing up Twitter opinions, mostly because it's just depressing and it seems like an alien planet over there at this rate. Some wrestling fans on there are cool. But others...are just the worst. Sour Boy's on there?
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Post by markymark on Mar 10, 2023 20:53:58 GMT -5
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Post by Xxcjb01xX [PIECE OF: SH-] on Mar 10, 2023 21:47:16 GMT -5
So the padding(which some people said it was worse than the Jericho one from BnG 2020) didnt "kill the show". QT gets more points from me for cooking Raj Giri tbh
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Post by JoDaNa1281 on Mar 10, 2023 22:02:35 GMT -5
Some wrestling fans on there are cool. But others...are just the worst. Sour Boy's on there? Who?
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Post by Xxcjb01xX [PIECE OF: SH-] on Mar 10, 2023 22:03:55 GMT -5
Sour Boy, he's the worst (It's a BTE bit)
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Post by JoDaNa1281 on Mar 10, 2023 23:03:21 GMT -5
Sour Boy, he's the worst (It's a BTE bit) Ok, I get it now.
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Post by Johnny Flamingo on Mar 11, 2023 17:39:48 GMT -5
AEW not doing it for me lately. I was actually home last night and didn’t bother with it. So blame me for the lower than usual rating I guess. 😂 In my best Bobby Lashley voice: Bastard. I actually did s few Nielsen charts and didn’t this week so that may account for at least 3k …you can blame me
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